Responsibilities - Own paid search strategy and execution across Google Ads, Microsoft Ads, and other emerging search platforms for a portfolio of eCommerce and lead-generation accounts. - Optimize toward the right objective for each client: revenue, ROAS, and CPA for eCommerce; CPL, lead-stage progression, lead quality, and offline conversions for lead generation. - Provide paid social support and partner with the Paid Social Specialist—maintain enough hands-on fluency in Meta and LinkedIn to guide strategy, pressure-test plans, and QA execution. - Own all client deliverables on your accounts: reporting, recommendations, roadmaps, QBRs, and strategic narratives. - Lead client relationships—run calls, deliver insights, manage scope and KPI targets, and act as a trusted advisor to senior marketing leaders. - Safeguard conversion tracking integrity in partnership with the Conversion Tracking / CRO lead (GTM, GA4, server-side tracking, CAPI, offline conversion imports from HubSpot/Salesforce). - Own channel analytics on your accounts—surface insights, size opportunities, and translate data into clear recommendations; partner with the Analytics lead on dashboards and growth opportunities. - Develop and run testing programs across audiences, messaging, creative, and landing pages. - Mentor and manage the junior paid media team members, growing them from execution into more strategic contribution. - Identify new growth opportunities, platforms, and approaches for clients.