Responsibilities

• Architect and own Splash's multi-touch attribution model across paid and organic channels
• Own AppsFlyer configuration, campaign tracking, postbacks, and deep linking
• Own Segment event tracking schema and audience pipelines into Snowflake
• Define and enforce attribution standards across the organization
• Own the end-to-end onboarding funnel and lifecycle analytics from first touch to activated/retained player
• Identify drop-off points, form hypotheses, and drive cross-functional experiments
• Define and own the 'activated user' and 'retained player' definitions with growth, product, and finance
• Architect and maintain performant dbt models for attribution, cohort, LTV, and funnel analysis in Snowflake
• Set the standard for SQL quality, model documentation, and Git hygiene
• Partner with engineering on Segment + Snowflake pipelines and own the marketing-side transformation layer