Senior Group Director, Growth Analytics at IPG Mediabrands | Los Angeles, CA | $220K/yr – $250K/yr

IPG Mediabrands

Senior Group Director, Growth Analytics

Los Angeles, CA (On-site)

$220K/yr – $250K/yrSenior Level15+ years expFull time

Posted 4 months ago

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Job Summary

Lead analytics and BI oversight for a client portfolio, shaping measurement plans and actionable insights.

Own development and presentation of client measurement plans and actionable analytics.
Must-have: Strong automation/BI experience and ability to articulate POV on DMPs, programmatic, and digital activation.
Standout: Lead and train the BI&A team in analytics fundamentals and best practices.

Job Description

Responsibilities

Development of client-specific measurement plans
Manage the outputs of day-to-day requirements and workflow of the client as it relates to Business Intelligence & Accountability
Responsible for presentation of research and analytics to client, with support from your team, with focus on recommendations and actionable insights
Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution. Provide research vendor POVs, selection and RFPs, as appropriate
Responsible for the management and training of Business Intelligence & Accountability team in media math and analytics fundamentals
Responsible for the best practice application of analytics approach
Ensure Ad Ops processes are aligned with client needs
Proactively collaborate internally across Initiative crafts to ensure a data driven approach to Strategy, Communications Design and Partnerships.
Work with Client Advice & Management to identify opportunities to better support client needs and contribute to new business as required

Requirements

Strong experience with automation, business intelligence platforms, digital activation, programmatic, DMPs and be able to articulate a clear POV against each.
Strong knowledge of digital marketing technologies, including DCM, Sizmek, Google Analytics, IAS, etc.
Knowledge of Tableau & SharePoint or any other dashboard & data visualization tools
Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure.
Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors.

Preferred

15+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content); 8+ years of management experience ideal
Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, Website Analytics (e.g. Omniture, Web Trends)
Knowledge of Python, R, or any other advanced analytics software package a plus
Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience.
Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)
Ability to delegate and oversee direct reports.
Strong time-management and organizational skills
Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Proven problem-solving ability.

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007

New York, New York, USA

8.6K employees (2,270 in marketing)

www.ipgmediabrands.com

70% recommend to a friend

78% CEO approval