Senior Google Search Growth Strategist at The Kinetic Arm | USA | $80K/yr – $90K/yr

The Kinetic Arm

Senior Google Search Growth Strategist

USA (Remote)

$80K/yr – $90K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the end-to-end Google Ads and paid search ecosystem for ecommerce growth, from shopping and Performance Max to remarketing and brand campaigns, with relentless optimization for profitability across markets.

Growth Infrastructure: Shape campaign structure, bidding, budget pacing, and signals to lift ROAS.
Shopping & Feed: Maintain Merchant Center health and optimize product feeds, GTINs, titles, and data quality.
AI & Insights: Use AI tools and competitive research to uncover preemptive opportunities, drive landing-page CRO, and improve KPI velocity.

Job Description

Responsibilities

Own the strategy, execution, optimization, and scaling of Google Search, Shopping, Performance Max, Display, Demand Generation, YouTube, Remarketing, Brand & non-brand campaigns, Budget allocation, Bid strategy optimization, Campaign structure, and Scaling profitable campaigns.
Continuously monitor campaign performance while identifying opportunities to improve efficiency, increase market share, and maximize profitable growth.
Merchant Center health and product feed management, including diagnostics, visibility, categorization, feed quality, rules, GTIN management, product titles, descriptions, supplemental feeds, feed optimization, and data feed platforms.
Shopping segmentation, product promotions, structured data opportunities, troubleshooting Merchant Center issues quickly and efficiently.
Develop long-term search strategies to expand visibility across current and future markets, including category ownership, gap identification, and expansion into new sports and international markets.
New audience development and consumer search behavior analysis, competitive positioning, search ecosystem development.
Own master keyword strategy with commercial intent, sport-specific, benefit-focused, pain-related, recovery-related, brand protection, competitor interception, and long-tail opportunities, plus international keyword expansion.
Use Google Search Console, Google Trends, AI research tools, forums, and competitive research to identify opportunities before competitors.
RSA development, headline testing, description testing, asset optimization, ad extensions, messaging strategy, creative testing, and performance analysis.
Landing page recommendations, CRO opportunities, Quality Score improvements, search intent alignment, user journey optimization, and sport-specific landing page strategy.

AI Innovation: monitor Google ecosystem and implement AI-assisted research, optimization, workflow improvements, and adoption of emerging features.
Weekly, monthly, quarterly performance reporting focused on Revenue, ROAS, CPA, impression share, search term insights, budget pacing, and opportunities.
Quarterly strategic recommendations, category ownership progress, international opportunities, sport expansion roadmap, budget recommendations, and ecosystem improvements.

The Kinetic Arm

The Kinetic Arm is the world's first and only dynamic arm stabilizer to provide unrestricted elbow and shoulder support that has been scientifically proven to reduce arm stress that can lead to fatigue, pain and overuse injuries. This revolutionary advancement in arm care is designed to be worn in action in activities and sports that engage in repetitive arm movements, to help aid in protection, performance, recovery, and prevention. These dynamic arm stabilizers are designed to simultaneously safeguard your elbow and shoulder, providing essential support during activities and sports that demand extensive arm use. Wearing these braces or sleeves helps to promote cleaner and safer arm movements while reducing dynamic arm stress that can cause fatigue, pain and overuse injuries. The Kinetic Arm features our built-in MuscleWeb® technology, a flexible design that allows mobility while providing support and stability during repetitive arm movements such as throwing, swinging, serving, and hitting. Ideal for activities and sports including baseball, softball, football, volleyball, javelin, golf, racket sports and any activity that requires repetitive or extensive arm movements. The Kinetic Arm helps optimize performance, expedite recovery, and safeguard the arm to help minimize pain and overuse injury risks.

Founded in 2014

GAB

7 employees (3 in marketing)

www.thekineticarm.com