Responsibilities

• Plan, execute, and manage comprehensive paid search and digital advertising campaigns across Google Ads, Microsoft Ads (Bing), Facebook, Instagram, and other paid media platforms.
• Develop campaign strategies that align with client goals while maximizing return on ad spend (ROAS).
• Conduct detailed keyword research, audience segmentation, and competitive analysis to optimize campaign performance.
• Configure and manage Google Analytics 4 (GA4) properties, conversion tracking, and event measurement.
• Set up, maintain, and optimize Google Merchant Center accounts, product feeds, and Performance Max campaigns.
• Implement and manage Google Tag Manager to ensure accurate conversion tracking and reporting.
• Monitor campaign performance using Google Analytics, Looker Studio, Google Ads, and other reporting tools.
• Manage marketing campaign budgets while ensuring efficient allocation of advertising spend.
• Execute A/B testing, landing page optimization, and conversion rate optimization initiatives.
• Generate comprehensive performance reports and present actionable insights to internal teams and clients.

Requirements

• Minimum of five (5) years of experience managing Google Ads campaigns in a dedicated Google Media Buying or Google Ads Management role.
• Proven experience managing large paid search budgets while maintaining strong ROI and performance metrics.
• Extensive knowledge of Google Ads, Microsoft Ads, Bing Ads, Google Analytics 4, Google Tag Manager, and Google Merchant Center.
• Experience setting up and configuring Google Analytics 4 (GA4) properties, conversion tracking, events, and Google Merchant Center accounts is required.
• Strong understanding of paid search (SEM), Performance Max, Shopping Campaigns, Display, YouTube, and Remarketing campaigns.
• Experience with Meta (Facebook/Instagram) advertising is preferred.
• Strong analytical skills with the ability to interpret campaign data and provide strategic recommendations.
• Experience using reporting platforms such as Looker Studio and Google Analytics to measure campaign success.
• Familiarity with SEO fundamentals, conversion rate optimization, and landing page best practices.
• Excellent communication and client relationship management skills.

Preferred

• Meta (Facebook/Instagram) advertising is preferred
• Automotive industry marketing experience is a plus
• Experience with e-commerce or multi-location businesses is highly desirable

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Unlimited paid time off
• Vision insurance