Senior Go-to-Market (GTM) Lead

USA (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 13 days ago

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Job Summary

Own and scale Quarterhill’s strategic account growth by leading ABM efforts, building pre-RFP engagement programs, and driving cross-functional GTM alignment with executive sponsorship.

  • Own top 100 strategic accounts in Salesforce and refresh insights weekly
  • Lead ABM for Tier 1 accounts and pre‑RFP frameworks
  • Co-chair GTM Steering Committee and align growth initiatives

Job Description

Responsibilities

  • Strategic Account Growth & Market Engagement
  • Own and maintain Quarterhill's top 100 strategic account portfolio within Salesforce, including:
  • Buyer stage tracking
  • Decision-maker and stakeholder mapping
  • Product fit assessments
  • Account engagement history
  • Next-step action plans
  • Refresh account insights weekly and present recommendations to GTM leadership forums.
  • Develop and execute account-based marketing (ABM) strategies for Tier 1 accounts and priority growth opportunities.
  • Partner with sales leadership to drive executive sponsor engagement and coordinated account planning.

Requirements

  • 8–12 years of experience in B2G, public sector, infrastructure, transportation, technology, or complex B2B go-to-market environments.
  • Demonstrated success managing long and complex buying cycles, ideally ranging from 18–36 months.
  • Proven experience building, leading, and scaling account-based marketing or account-based growth programs.
  • Strong expertise with Salesforce and modern ABM technologies.
  • Experience owning or reporting against marketing-influenced pipeline objectives and revenue metrics.
  • Exceptional stakeholder management and executive communication skills.
  • Strong analytical and strategic planning capabilities with the ability to translate insights into action.

Preferred

  • Tolling, Intelligent Transportation Systems (ITS), mobility, transportation technology, or government infrastructure industry experience.
  • Experience working with public agencies, transportation authorities, or government stakeholders.
  • Familiarity with enterprise pursuit management and strategic account planning methodologies.

Benefits

  • We offer a Total Rewards plan designed with you and your family’s health and wellness in mind that includes:
  • - Paid days off ( i. e. vacatio n, sick days, bereavement leave)
  • - Health and Dental plans
  • - Retirement plans
  • - Employee and Family Assistance Program (EFAP)
  • - Employee referral program
  • We welcome applicants from all backgrounds, regardless of race, color, religion, sex, veteran sta tus, sexual orientation, gender identity, national origin, age, or disabilit y or any other protected characteristics in accordance with applicable federal, state/provincial, and local laws . We 're committed to creating a workplace where everyone feels valued and respected.
  • We appreciate all responses and will acknowledge only those being considered for an interview .
  • We respectfully request no calls or unsolicited resumes from Agencies .
Quarterhill logo

Quarterhill

Driving the future of transportation further, faster, smarter.IRD, ETC, Sensor Line, Icoms and VDS have united under the Quarterhill brand to ignite change in the transportation industry. With our shared legacies of excellence and progress, we're forging pathways to a safer, more connected world where transportation goes beyond boundaries. Join us on this journey of imagination and invention.

Founded in 1992
Frisco, Texas, USA
1.4K employees (59 in marketing)

Traffic Signals

Monthly Visitors
14.3K
Monthly Google Ads Budget
$453
Traffic Source Mix
Search
27%
Direct
31%
Referral
12.5%
Social
28.1%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
24 (2% of company)
Marketing Roles Posted (Last 30 Days)
3

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