Responsibilities - Plan and execute MyRecipes’ content strategy across owned and managed channels in support of the broader organic growth strategy. Write and assign/edit content for organic channels and paid subscriber offerings. - Use data and audience insights to develop a content lineup that drives saves, engagement, and repeat visits. Own Featured Collections end-to-end, from planning through curation—leveraging recipes from across People Inc brands to create cohesive, user-focused experiences. Manage the content calendar and partner with Social and Lifecycle teams to ensure alignment with channel needs and clear promotional support for both acquisition and engagement. - Develop educational guides and storytelling content that deepen engagement and support user needs. - Collaborate closely with the Social Director to ideate and develop content extensions from creator partnerships. Support cross-channel execution by contributing to social posting and writing/editing lifecycle email content as needed. Collaborate with editorial teams across People Inc brands to source content, tap into brand talent and experts, and drive cross-brand opportunities - Partner with Growth (paid) to align on messaging and support copy needs across channels. Execute content for paid subscriber offerings and sponsored campaigns. Apply performance insights to continuously refine content strategy and improve results. Support a collaborative, creative, and performance-driven culture.