Responsibilities

• Lead optimization efforts across a large library of pet health and educational content, improving performance in search, email engagement, social distribution, and referral optimization.
• Partner with SEO, analytics, and marketing teams to identify opportunities and respond quickly to changes.
• Work closely with product teams and engineering to build AI-powered tools to streamline workflows, identify optimization opportunities, and enhance editorial output.
• Help develop and reinforce high quality standards that center human expertise in the context of an AI-enabled work flow.
• Optimize articles, headlines, metadata, formatting, and content structure for SEO, engagement, and conversion to product sales.
• Collaborate with social and email teams to adapt editorial content for multi-channel distribution.
• Balance speed and quality, ensuring content updates are accurate, brand-aligned, and trustworthy.

Requirements

• 7+ years of experience in digital publishing, editorial, or content strategy, ideally within health, lifestyle, or e-commerce environments.
• You are highly comfortable working with SEO best practices, including keyword strategy, on-page optimization, and performance analysis.
• You have hands-on experience with AI tools (e.g., content optimization platforms, generative AI, automation workflows) and understand how to apply them responsibly in an editorial setting.
• You bring a process orientation and product mindset to the content space.
• You are data-driven and comfortable using analytics tools to inform decisions.
• You have a proven ability to move quickly and prioritize effectively, especially in response to real-time traffic or performance changes.
• You understand how content behaves across multiple channels, including organic search, email newsletters, and social media platforms.
• You are detail-oriented, with strong editing skills and a commitment to accuracy and clarity.
• You are collaborative and communicative, able to work cross-functionally with editorial, SEO, product, and marketing teams.

Preferred

• Experience working with health or veterinary content.
• Familiarity with content management systems and large-scale content libraries.
• Experience building or refining automated editorial processes.
• Understanding of E-E-A-T principles and content quality standards in regulated or trust-sensitive categories.

Benefits

• We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
• Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.