Responsibilities

• Establish and implement global marketing strategy, aligning with corporate priorities, market positioning, and long-term market needs.
• Define marketing priorities by applying market research, customer data, and competitor analysis. Translate insights into strategic possible effects for marketing decisions.
• Direct Westinghouse marketing activities, provide governance and determine best practices to maximize impact, by guiding prioritization, ensuring scale, and ensuring agreement across the enterprise.
• Lead, our global marketing organization.
• Shape team to support Westinghouse long-term goals.
• Build enterprise marketing capabilities and identify upskilling opportunities.
• Oversee marketing execution across conferences, marketing campaigns, and content, aligning activities to priorities and ensuring consistency in delivery. Ensure plan supports our goals.
• Promote understanding across BU product marketing by leading team of BU marketing partners who serve as the main interface for their assigned product area or function.
• Define, track, and share marketing KPIs, providing visibility into business impact. Monitor marketing ROI and campaign effectiveness, optimizing.
• Champion enhancement of marketing capabilities by designing digital and GenAI enabled marketing tools to promote collaboration.

Requirements

• Bachelor's degree or equivalent experience. Master’s degree preferred.
• 20+ years' related experience, with increasing levels of marketing-related leadership
• Understanding of marketing processes, analytics, executive reporting, and market positioning approaches

Benefits

• Comprehensive Medical benefits which could include medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options
• Wellness Programs designed to support employees in maintaining their health and well-being including Employee Assistance Program providing support for our employees and their household members
• 401(k) with Company Match Contributions to support employees' retirement
• Paid Vacations and Company Holidays
• Opportunities for Flexible Work Arrangements to promote work-life balance
• Educational Reimbursement and Comprehensive Career Programs to help employees grow in their careers
• Global Recognition and Service Programs to celebrate employee accomplishments and service
• Employee Referral Program