Senior Director, Strategic Marketing at Laveer Engineering | Cranberry Township, PA | $189K/yr – $237K/yr

Laveer Engineering

Senior Director, Strategic Marketing

Cranberry Township, PA (Hybrid)

$189K/yr – $237K/yrSenior Level20+ years expFull time

Posted 2 months ago

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Job Summary

Own and govern global marketing strategy and cross‑functional alignment to drive enterprise impact across channels, with a data-driven, KPI‑driven approach.

Growth governance: set strategy and prioritize initiatives across conferences, campaigns, and content to meet corporate aims.
Cross-functional alignment: lead BU marketing partners, sales, product, and external affairs to ensure consistent market messaging and channel execution.
Measurement and optimization: define KPIs, monitor ROI, and translate market research into actionable decisions.

Job Description

Establish and implement global marketing strategy, aligning with corporate priorities, market positioning, and long-term market needs
Define marketing priorities by applying market research, customer data, and competitor analysis. Translate insights into strategic possible effects for marketing decisions
Direct Westinghouse marketing activities, provide governance and determine best practices to maximize impact, by guiding prioritization, ensuring scale, and ensuring agreement across the enterprise
Lead, our global marketing organization
Shape team to support Westinghouse long-term goals
Build enterprise marketing capabilities and identify upskilling opportunities
Oversee marketing execution across conferences, marketing campaigns, and content, aligning activities to priorities and ensuring consistency in delivery. Ensure plan supports our goals
Promote understanding across BU product marketing by leading team of BU marketing partners who serve as the main interface for their assigned product area or function
Define, track, and share marketing KPIs, providing visibility into business impact. Monitor marketing ROI and campaign effectiveness, optimizing
Champion enhancement of marketing capabilities by designing digital and GenAI enabled marketing tools to promote collaboration
Oversee marketing budget and allocate marketing spend based on priorities
Collaborate with External Affairs, key account managers, BU sales and product management to ensure execution and understanding of market messaging and channels

Laveer Engineering

Laveer Engineering Ltd. provides custom and off the shelf equipment and tooling solutions to multiple industries. With a focus on welding, machining and inspection technologies, Laveer delivers proven results for unique constraint and harsh environment applications. We are a full service company that support projects from technical specification through project execution.What we OfferCustom Tooling Engineering and Design oInspection SystemsoWeld Heads and Weld Positioning EquipmentoConfined Space/Harsh Environment Robotic SystemsoIntegrated ControlsoPortable Machining SolutionsField Services SupportLaveer Engineering is positioned to provide field support services to our clients. Each member of the Laveer team has extensive industry project experience and have worked on successful First of a Kind (FOAK) tooling and field execution projects. Experience Inspection Positioning SystemsoMulti axis positioned for heat exchanger inspectionoUT pipe scanner system oAutomated LPI tool for nozzle inspectionoPipe Crawler inspection systemWeld SystemsoTight clearance TIG orbital weld headoWeld overlay tooling conceptual designoCustom weld controllers with software oMiniature weld puddle vision systemo Integrated weld inspection systemConfined Space/Harsh Environment Robotic SystemsoCrawlersoRobotic ArmsControl SystemsoHydraulic, pneumatic controls outage related maintenanceoMulti axis positional controlsoWeld controlsoCamera system controlsMachining SystemsoAutomated electric milling tool for heat exchanger maintenance oAutomated High Pressure tube cleaning system

Founded in 2013

Burlington, Ontario, CAN

2 employees

www.laveer.ca