Responsibilities

• Own the marketing contribution to revenue growth, including new client acquisition, lead generation, and customer lifetime value.
• Develop and own the overarching demand generation strategy aligned with revenue and growth targets
• Determine campaign priorities across acquisition, nurture, conversion, and retention
• Define audience segmentation, targeting strategy, and funnel architecture
• Identify the right mix of paid, owned, and earned channels to drive scalable growth
• Build quarterly and annual strategic marketing roadmaps
• Lead ideation for new campaigns, offers, and revenue opportunities aligned with business goals.
• Decide what campaigns to run, when to run them, and how they ladder into business objectives
• Design integrated campaign strategies across paid media, email, content, partnerships, and lifecycle
• Define offers, positioning, and messaging angles in partnership with brand/creative

Requirements

• 8–12+ years of progressive marketing experience
• Proven success in demand generation and growth strategy roles
• Experience driving measurable revenue growth
• Strong background in consumer or digital-first businesses
• Bachelor's degree in Marketing, Business, or related field

Preferred

• Deep expertise in demand generation strategy
• Strong analytical and financial acumen
• Experience partnering directly with executive leadership on growth strategy