Senior Director, Programmatic Strategy & Operations at The New York Times | New York City, NY | $200K/yr – $220K/yr

The New York Times

Senior Director, Programmatic Strategy & Operations

New York City, NY (Hybrid)

$200K/yr – $220K/yrSenior LevelFull time

Posted 1 month ago

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Job Summary

Own the end-to-end programmatic monetization stack for a major publisher, steering strategy, yield, partnerships, and GTM integration across web, apps, video, and emerging formats.

Growth & Monetization: Own the enterprise programmatic strategy from supply path to addressability, coordinating with Finance and Product on forecasts and pricing.
Operations & Leadership: Lead a senior team in Revenue Ops and Sales Enablement to optimize yield and performance.
Partnerships & Trust: Negotiate with SSPs/DSPs and build a rigorous partner framework focused on transparency and efficiency.

Job Description

Responsibilities

Vision & Strategy: Develop and execute the enterprise programmatic monetization strategy across Web, App, Video, Newsletter, and Audio, driving ad tech innovation and privacy-safe addressability.
Team Leadership: Lead and mentor managers and analysts to elevate Revenue Operations and Sales Enablement performance.
Executive & Cross-Functional Influence: Advise executives on programmatic trends and partner with Finance, Strategy, and Product on forecasting, pricing models, and operating planning.
Yield & Optimization: Own programmatic yield, rate cards, and day-to-day optimization across direct-sold, PMP, and open exchange.
Advanced Partner Diligence & Negotiation: Lead high-level negotiations with SSPs, DSPs, and tech providers and build a partner evaluation framework.
Insights & Analytics: Build dashboards and a measurement framework to evaluate market trends and supply/demand dynamics.
Go-To-Market Integration: Align programmatic offerings with Direct Sales and Product Marketing to integrate into the broader commercial strategy.
Industry Thought Leadership: Represent the programmatic strategy at industry events and with trade organizations.
Quality Assurance: Support data reconciliation and QA across programmatic data sources and audit ad experiences.
Demonstrate support for journalistic independence and the mission to seek the truth.

The New York Times

4.1 Glassdoor

The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society. Our reporters, columnists, editors, engineers, designers, data analysts, developers and marketers breathe life into the most important topics of our time and tell stories that might otherwise go untold. Whether bringing new truths to light with our reporting, building innovative products that deliver a best-in-class digital experience, or analyzing data to understand how we can best serve our readers, our people power the world’s top destination for journalism. Working at The Times means envisioning and developing the future of journalism. Bring your passion, perspective and experience and join us as we seek the truth and help people understand the world. Check out our career opportunities (nytco.com/careers) and follow our page to connect with Times employees, journalists and readers.

Founded in 1851

New York, NY, US

10K employees (4,734 in marketing)

www.nytco.com/careers

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