Responsibilities

• Lead the development of integrated commercialization and launch strategies for pipeline assets, including market shaping, positioning, segmentation, targeting, and customer engagement planning
• Develop and operationalize launch excellence frameworks, including launch readiness milestones, governance processes, KPIs, and cross-functional execution plans
• Partner with Clinical Development, Medical Affairs, Regulatory, and Market Access teams to ensure commercial insights are incorporated into development and access strategies
• Lead forecasting, market assessments, competitive intelligence, and opportunity sizing to support pipeline prioritization and strategic decision-making
• Drive development of pre-launch and launch omnichannel engagement strategies for healthcare practitioners, patients, caregivers, advocacy organizations, and key stakeholders
• Establish strategic brand positioning, value proposition, messaging platforms, and customer experience strategies for pipeline products
• Lead cross-functional launch planning meetings and ensure alignment across commercial, medical, finance, supply chain, legal, and compliance teams
• Support business development evaluations by providing commercial assessments, market analyses, and launch feasibility perspectives for potential assets
• Develop executive-level presentations and updates for senior leadership, commercial management, and Board of Directors meetings
• Partner with Commercial Operations and Analytics teams to develop launch metrics, dashboards, and performance tracking capabilities