Responsibilities

• Develop the worldwide, multi-channel strategy for capturing demand across all of Rippling's products. This will comprise a mix of paid and organic efforts and it’s up to you to balance the mix to drive maximum output.
• Manage 8-figure annual budgets efficiently, hitting or exceeding targets and continuously optimizing channel and campaign allocations to maximize revenue.
• You’ll build an experimentation engine within your team that fuels scale and efficiency gains; you’ll optimize via test and learn.
• Establish the structure and processes to operate a centralized worldwide performance marketing team with stakeholders across geographies and product lines.
• Build, mentor, and manage a high caliber team of paid marketers that can consistently meet or exceed their (ambitious) targets. Effectively manage vendors to achieve our goals.
• Collaborate cross-functionally to build and iterate on campaigns. Partner closely with growth stakeholders (including GM’s of each product line) to share learnings, brainstorm, and report out on results.
• Partner with analytics to create a measurement ecosystem that allows us to track leading indicators and KPIs throughout the funnel through revenue retention.
• Although this is a leadership role, like every leader at Rippling (including Parker), you’ll pick up IC initiatives to maximize your team’s impact. You’re not afraid to roll up your sleeves and do things yourself; in fact, you relish the opportunity to go to ground zero of execution, knowing it makes you a better coach and cross-functional partner.

Requirements

• 8-12 years of experience, with at least 6 in performance marketing. Less experience will be considered if you spike in building agentic workflows for performance marketing.
• 5+ years managing a team of > 6 marketers
• End-to-end ownership. You execute flawlessly (directly & via others) and take your projects across the finish line. You own mistakes and learn from them
• You naturally communicate clearly, because you think clearly. You know how to modulate your communications, whether talking to an IC on your team or an executive
• Collaboration; you have a track record of delivering outsized results by partnering with others cross-functionally
• Strong analytical skills to uncover insights that you incorporate into your team’s initiative roadmap
• Deep marketing channel expertise spanning paid social platforms (like Meta, Linkedin, Tiktok), Google SEM, Bing Search, ChatGPT ads, Display, Youtube, affiliate marketing, and/or landing page optimization
• Agility and speed. You’ll constantly try new ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them. You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines
• Ability to think outside the platforms. How are your domains actually capturing incremental value for Rippling.