Senior Director, Paid Media

USA (Remote)

$135K/yr – $150K/yrSenior Level12+ years expFull time

Posted 11 hrs ago

Job Summary

Own and shape the Point Success Media go-to-market and P&L, lead senior leaders, and drive strategic growth through new offerings, market insights, and AI-enabled efficiency.

  • Own the go-to-market strategy, P&L, and growth initiatives for Point Success Media
  • Lead development and launch of high-growth services with senior teams and partnerships
  • Drive efficiency and scale by applying AI across delivery and operations

Job Description

Responsibilities

  • Own the go-to-market strategy for Point Success Media, steering the division through fast-moving market shifts to identify, develop, and launch new high-growth service offerings
  • Define how new technical and media services are packaged, positioned, and priced to protect margins and support sustainable growth
  • Partner with sales and marketing leadership to bring new offerings to market and drive adoption across the client base
  • Track how the media landscape is evolving — platforms, buyer behavior, competitive dynamics — and translate that into strategic direction so the division stays ahead of the curve
  • Act as a strategic voice for the division's trajectory, both with senior leadership internally and with prospects and partners externally
  • Own the division's P&L: revenue growth, margin performance, and overall profitability
  • Design and refine staffing models, team structure, and capacity planning so the team is utilized profitably against demand
  • Champion the use of AI to drive efficiency across the division — from delivery workflows to internal processes — keeping Point Success Media ahead on speed, quality, and cost
  • Identify and implement operational improvements — workflows, tools, delivery models — that improve efficiency and scalability
  • Monitor performance against business benchmarks and adjust strategy, structure, or resourcing as needed

Requirements

  • 12+ years of progressive experience in a media or marketing agency environment, with significant time in senior management or general-management roles — not primarily an individual-contributor or platform-specialist track
  • A track record running or scaling a services business line or P&L within an agency, including responsibility for revenue, margin, and profitability, not just campaign performance
  • Experience developing and launching new service offerings and go-to-market strategies within a services or agency business
  • A strong grasp of staffing economics — how to structure, size, and utilize teams profitably against client demand and delivery requirements
  • Demonstrated experience using AI tools and technologies to drive efficiency, quality, or competitive advantage within a services organization
  • A strong understanding of the media landscape and its trajectory, with the ability to anticipate shifts and translate them into business and organizational strategy
  • Experience managing and developing senior leaders and managers, not just individual contributors
  • Comfort operating as an executive-level presence with senior client stakeholders, sales leadership, and company leadership
  • Strong business and financial acumen — budgeting, forecasting, margin analysis, and operational metrics
  • Organizational agility, with the ability to operate in both structured and ambiguous environments

SmartBug Media

All Systems, Grow.Get the most out of your full customer lifecycle with SmartBug Media, HubSpot’s 2024 North American Partner of the Year and the most decorated Elite Solutions Partner in the world. As a full-service digital agency, we create resilient growth in every phase of your business to deliver predictable, scalable success.We Know Where You Grow from Here.We empower you to leverage the tools you're already using while introducing you to cutting-edge, revenue-generating strategies. Backed by deep technical expertise and award-winning solutions, SmartBug is ready to take your business to the next level.Unmatched Expertise, Uncompromising Quality.We don’t throw around the word “expert” lightly. Our team is composed of industry veterans who have honed their technical and strategic skills at globally renowned brands. With SmartBug, you don’t just get a team—you get the best team in the HubSpot ecosystem.For over 15 years, we’ve mastered HubSpot, earning Partner of the Year three times (North American in 2024, 2021, and Global Partner in 2018) and achieving Elite Solutions Partner status. We’re also a Google Premier Partner and a proud Shopify Partner. But we aren't about titles—it's our proven success, reflected in 750+ 5-star reviews, that speaks for our commitment to your growth.Now is the time to grow with SmartBug—the best HubSpot partner in NAM.

Founded in 2007
Newport Beach, California, USA
192 employees (74 in marketing)

Salaries

Posted range

$135K/yr – $150K/yr

Taken straight from the job posting.

See all SmartBug Media salaries

Marketing Team

Marketing Team Size
65 (34% of company)
Median Career Experience
10 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
367.5K
Traffic Source Mix
Search
50.5%
Direct
36.9%
Referral
7.1%
Social
3.5%
Paid
1.6%

Headcount Trend

Current headcount: ~192

Senior Director, Paid Media

SmartBug Media · USA · Remote