Responsibilities

• Develop and execute the North America marketing strategy, translating enterprise and brand objectives into integrated regional marketing plans that drive consumer engagement, revenue growth, and market share.
• Provide leadership and direction for a significant portion of the marketing function in North America through senior leaders, managers, and cross-functional teams, ensuring organizational effectiveness and high performance.
• Lead the development of long-term marketing strategies and operating plans across brand communications, digital marketing, social media, PR, retail marketing, wholesale marketing, partnerships, events, and consumer experiences.
• Partner with Brand, Merchandising, Sales, Direct-to-Consumer, and Finance leadership to align marketing investments with business priorities and growth opportunities.
• Define regional marketing priorities and resource allocation, balancing brand-building initiatives with commercial performance objectives.
• Evaluate market trends, consumer insights, competitive activity, and business performance to identify opportunities, mitigate risks, and influence enterprise decision-making.
• Lead annual and multi-year marketing planning, budget development, and investment optimization for North America, ensuring effective use of resources and measurable business impact.
• Represent the North America region with executive stakeholders, influencing enterprise strategies and ensuring regional priorities are incorporated into global planning.
• Establish success metrics and governance processes to measure marketing effectiveness, drive accountability, and improve return on investment.

Requirements

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field, or equivalent experience.
• 15+ years of progressively responsible marketing leadership experience, including responsibility for large-scale regional or enterprise marketing programs.
• 10+ years of people leadership experience, including leading managers and senior leaders.
• Demonstrated experience developing and executing integrated marketing strategies across multiple channels and consumer touchpoints.
• Broad industry knowledge, commercial acumen, and experience influencing strategic business decisions.
• Experience managing significant budgets and optimizing investment decisions to achieve business objectives.
• Proven ability to influence executive stakeholders and drive outcomes across a complex matrixed organization.
• Ability to anticipate market shifts and develop forward-looking strategies that position the business for long-term success.
• Ability to travel as business needs require.

Benefits

• At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.