Senior Director, Member Acquisition & Product Growth

USA (Remote)

$195K/yr – $225K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own a data driven growth machine for member acquisition, from segmentation to activation, with AI enabled workflows and rapid experimentation.

  • Growth Ownership: Own the acquisition machine end-to-end from audience through activation, with weekly cadence and AI driven workflows.
  • Channel & Creative: Lead channel strategy, messaging, personalization, and bold experiments across the funnel.
  • Measurement & Governance: Instrument performance, maintain dashboards, and call winners or killers fast to scale what works.

Job Description

Responsibilities

  • Own member acquisition end-to-end: from identifying high-potential eligible populations to driving registration and early activation.
  • Build The Member Acquisition “machine”
  • Segmentation and targeting logic
  • Channel and messaging strategy
  • A living experiment backlog
  • Measurement frameworks and weekly operating cadence
  • Stand Up AI-driven Growth Workflows To Scale
  • Personalization and targeting
  • Creative generation and iteration
  • Campaign orchestration and ops efficiency

Requirements

  • 8+ years in a growth focused product role
  • Experience designing and launching and supporting the growth of products
  • Proven ability to build complex workflow tools and AI-integrated features that support high-stakes decision-making in regulated environments
  • Hands-on experience using AI tools to accelerate research, targeting, personalization, creative iteration, and operational workflows
  • Strong analytics and experimentation chops
  • You can create lightweight systems, landing pages, flows, templates, automations, and instrumentation yourself.
  • This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Benefits

  • A remote and accomplished global team
  • Unlimited vacation with manager approval
  • 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
  • 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
  • 401k retirement savings plan
Twin Health logo

Twin Health

Twin Health combines advanced medical science and technology with a clinical care team to help people take control of conditions like type 2 diabetes, prediabetes, and obesity. Twin is a metabolic health benefit offered exclusively through employers or health plans. Our Digital TwinTM technology learns a member’s unique metabolism based on insights collected from smart devices, meal logs, and lab work. By seeing how their body responds to lifestyle choices, Twin can provide real-time, personalized recommendations on nutrition, activity, sleep, stress, and more. Our clinical care team then guides the member on a clear path toward their health goals, celebrating each win along the way. This leads to life-changing results:💊 73% of members eliminated medications (including injections)⚡️On average, members lost 14 pounds in 6 months❤️🩹66% of members improved hypertension💪81% of members improved cholesterol⚖️On average, members saw a 2.2 point drop in A1CWe also help our partners deliver cost-effective, clinically validated solutions:- $8.4K annual savings per member with at least one high-cost medication- $3.2M projected pharmacy savings, annualized across all members with one or more high-cost medications- Twin is validated by the American Heart Association, American Diabetes Association, The Journal of the American College of Cardiology, and more Twin’s outcomes aren’t just clinical and cost-effective — they’re human. Members report feeling more energized, getting a better night’s sleep, and having the energy to play with their kids or grandkids a little longer.We’re proud to help people feel their best with the power of a healthy metabolism.

Founded in 2018
Mountain View, California, USA
686 employees (51 in marketing)

Traffic Signals

Monthly Visitors
46.5K
Monthly Google Ads Budget
$66
Traffic Source Mix
Search
33.8%
Direct
54.3%
Referral
5.5%
Social
2.2%
Paid
1.5%

Headcount Trend

Current headcount: ~686

Marketing Team

Marketing Team Size
41 (6% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$297.3M
Last Raise
$53M
Series E, 7 months ago

Funding History

  • Aug 2025
    Series E • $53M
  • May 2025
    Series Unknown • $48.8M
  • Dec 2023
    Series D • $50M

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