Senior Director, Marketing Strategy & Operations

Bellevue, WA (Hybrid)

$231K/yr – $356K/yrSenior Level12+ years expFull time

Posted 2 months ago

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Job Summary

Own the enterprise marketing operations and analytics for a large B2B SaaS company, turning data into executive-ready insights and a frictionless, high-velocity lead-to-opportunity engine.

  • Own strategic PMO and cross-functional initiatives translating corporate goals into actionable roadmaps.
  • Must-have: 12+ years in Marketing or Revenue Operations in enterprise B2B SaaS.
  • Standout: Strong data-driven storytelling with measurement frameworks and BI tooling (Tableau).

Job Description

Responsibilities

  • Strategic Architecture & Planning: Partner with the Marketing Leadership Team (MLT) and Finance to lead annual and quarterly planning. You will drive high stakes budget trade-off discussions, ensuring resources are allocated to the highest impact growth levers
  • Measurement & Revenue Intelligence: Create the global measurement framework and single source of truth reporting foundation. You will own lead to opportunity mapping, pipeline attribution models, and funnel velocity metrics that inform GTM strategy
  • Executive Narrative: Distill complex marketing performance data into clear, actionable insights. You will regularly craft the performance narrative for the CMO, connecting marketing activity to business outcomes
  • Technology & AI Vision: Oversee the evolution of the enterprise MarTech stack. Partner with Technology, Data & Insights (TDI), and our AI Hub and Spoke teams to ensure a cohesive vision for future investment, specifically looking at how AI will innovate and underpin our marketing operation
  • Operational Excellence, Data Integrity, and Governance: Drive operational rigor and serve as the steward of Marketing data integrity by establishing a trusted data foundation, ensuring systems provide high-fidelity insights, and maintaining rigorous governance standards for accurate executive decision-making and automated marketing motions across the lead-to-opportunity lifecycle.
  • Frictionless Orchestration: Architect the systems that ensure lead scoring models, automated routing, and cross functional SLAs are seamless and high velocity. Your goal is to eliminate friction between Marketing and Sales, ensuring our enterprise teams act on the right accounts at the right time
  • Strategic PMO & Alignment with Corporate Strategic Goals and Initiatives: Lead the Marketing PMO to drive execution of our most critical cross functional initiatives. Translating high level corporate goals into actionable project roadmaps and measurable results
  • Team Leadership: Lead and mentor a multi layered organization, fostering a culture of continuous improvement, transparency, and high performance

Requirements

  • The "High Operator": 12+ years in Marketing or Revenue Operations within a large Enterprise B2B SaaS environment. You have a proven track record of moving an organization from "manual and messy" to "automated and streamlined."
  • The Connector: You possess a unique ability to "connect the dots" across the marketing function, identifying how a change in the tech stack affects analytics, which in turn shifts the strategy. With proven experience in breaking down silos in a matrixed, global organization and a strategic business partner to the C-suite and other GTM leaders.
  • Technical Diplomat: You are as comfortable discussing API integrations and data architecture with Engineering as you are discussing CAC/LTV ratios and ROI with the CFO
  • Data Driven Storyteller: You don\'t just report numbers; you provide context. You have a mastery of measurement frameworks, BI tools (Tableau), and advanced attribution modeling
  • Scale Mindset: Experience leading large teams (30+) through periods of rapid growth and transformation, maintaining high morale and clear prioritization under pressure

Benefits

  • The Okta Experience
  • Supporting Your Well-Being
  • Driving Social Impact
  • Developing Talent and Fostering Connection + Community
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Okta

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Founded in 2009
San Francisco, California, USA
6.7K employees (499 in marketing)
65% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
175.4M
Monthly Google Ads Budget
$318.8K
Traffic Source Mix
Search
10%
Direct
60.2%
Referral
27.9%
Social
0.2%
Paid
1.5%

Headcount Trend

Current headcount: ~6.7K

Marketing Team

Marketing Team Size
370 (6% of company)
Median Career Experience
13 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$1.2B
Last Raise
$1B
Post IPO Equity, 6 years ago

Funding History

  • Jun 2020
    Post IPO Equity • $1B
  • Mar 2017
    Secondary Market
  • Sep 2015
    Series F • $75M

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