Responsibilities

• Build and lead GEICO’s modern marketing strategy function, establishing new standards for how strategy is developed, communicated, and activated.
• Define the frameworks, processes, and outputs that connect audience insight → strategy → execution → measurement.
• Lead a team of 3-5 strategy and insights professionals.
• Serve as a trusted advisor to the CMO and leadership team on the most critical marketing and growth decisions.
• Elevate strategy from a set of outputs to a core organizational capability and competitive advantage.
• Lead the development of GEICO’s annual and 3-year marketing strategy, aligning priorities to enterprise growth and long-term value creation.
• Define the critical strategic choices—where to play and how to win—across audiences, channels, and capabilities.
• Translate long-term strategy into clear annual plans, investment priorities, and cross-functional roadmaps.
• Frame and solve the most important, ambiguous growth challenges, using structured thinking and data-driven insight to inform direction.
• Deliver clear, decisive recommendations to executive leadership, shaping both long-term strategy and near-term action.

Requirements

• 10–15+ years in marketing strategy, consulting, or a related field, with experience operating at senior leadership levels.
• Proven ability to move between high-level strategy and detailed execution.
• Deep experience in customer insight, segmentation, and growth strategy, paired with strong brand and marketing intuition.
• Exceptional storytelling and communication skills—able to influence at the CMO/CEO level.
• Experience operating in ambiguous, fast-paced environments and leading through transformation.
• Strong understanding of data, analytics, and emerging AI capabilities and how they apply to marketing strategy.
• Demonstrated ability to lead cross-functional initiatives and drive alignment across complex organizations.

Benefits

• The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.
• Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
• Great Careers: Personalized development programs, mentorship, and certification assistance.
• Great Culture: Inclusive and collaborative culture rooted in shared success.
• Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.