Responsibilities

• Establish global marketing strategies based on consumer and product insights enabling markets and regions to meet key business performance measures.
• Define and manage strategy across high-value traveler segments, shaping consumer demand, guiding the end-to-end traveler journey, and accelerating innovation.
• Develop and oversee consumer demand architecture across full b2b2c approach and ensure Visa’s travel corridors are activated efficiently and effectively to meet business unit results.
• Lead ongoing alignment of Marketing function behind the cross-border business strategies and infuse the positioning in all activities, achieved through equipping the function with relevant platforms, insights, investment planning, and resources to support commitment and clarity across marketing and business units.
• Oversee global campaign strategy for cross border creative as well as when infused into marquee sponsorships (FIFA, OLY, F1) and branded globally-led events (Visa Live).
• Partner with the Insights and Analytics team to ensure measurement plans are aligned to business outcomes, and support markets on achieving those outcomes.
• Provide functional thought leadership to Global CMO, Global Head of Brand, and Marketing Leadership team on topics related to International Travel.
• Lead innovation sprints across AI experiences, partner platforms, benefits‑led propositions to expand differentiation in the modern travel ecosystem.
• Manage new corridor activation strategy in sender and receiver markets with Regions.
• Evaluate and build new global channel strategy to determine new central optimization of media planning and buying and partner with partnership team to establish Creator Talent Strategy.

Requirements

• 12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD
• 15 or more years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 9+ years of experience
• Basic Qualifications: 12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD
• Preferred Qualifications: 15 or more years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 9+ years of experience
• Travel Requirements: 5-10% of the time.

Preferred

• Thought leader of effective creative, brand development, and multichannel marketing campaigns, with a focus on international travelers, as a subject matter expert.
• Deep agency-side or client-side experience working with or at global brands focus on the international travel segments, such as OTAs, airlines, or hospitality companies, and having held a combination of global, regional or local market positions.
• Experience working and living in multiple countries as well as managing teams across geographies to have an informed market-first view to global marketing.
• Excellent people leader with proven ability to manage teams, the work, and influence outcomes in highly matrixed organizations with multiple stakeholders.
• Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.