Responsibilities

• Enterprise Marketing Operations Leadership
• - Lead and optimize the end-to-end enterprise marketing operating model, ensuring alignment across planning, prioritization, execution, governance, and performance management.
• - Establish clear processes, decision rights, and accountability structures across marketing and key partner functions.
• - Serve as the central orchestrator across teams, channels, platforms, and stakeholders to ensure coordinated, efficient execution.
• - Translate strategic priorities into scalable operational plans that enable business growth and marketing effectiveness.
• Marketing Resource & Business Management
• - Implement and manage Marketing Resource Management (MRM) capabilities, including budget planning, forecasting, resource allocation, capacity management, and vendor governance.
• - Drive operational transparency and financial discipline across marketing investments, resources, and priorities.
• - Ensure clear linkage between marketing investments, execution activities, performance outcomes, and business objectives.
• - Develop frameworks that optimize resource utilization, improve productivity, and enhance return on marketing spend.

Requirements

• Bachelor's Degree and 12 years of experience in Contact Center and or Operational experience OR High School Diploma or GED and 16 years of experience in Contact Center and or Operational experience
• 12+ years of experience in Marketing Operations
• Risk Identification
• Risk Mitigation

Preferred

• - 12+ years of progressive experience in marketing operations, marketing management, or go-to-market (GTM) operations within the financial services industry.
• - Proven track record designing, implementing, and scaling enterprise marketing operating models that drive efficiency, accountability, and measurable business outcomes.
• - Experience implementing and governing enterprise workflow, work management, and collaboration platforms (e.g., Jira, Adobe Workfront, Optimizely, or similar solutions).
• - Experience implementing and optimizing Marketing Resource Management (MRM) capabilities, including budget management, resource planning, capacity management, and operational governance.
• - Demonstrated success deploying AI-enabled marketing workflows, automation solutions, and process transformation initiatives that improve scalability and productivity.
• - Experience leading within complex, matrixed organizations and influencing outcomes across multiple stakeholders, functions, and business units.
• - Expert knowledge of marketing operations, marketing technology, analytics, performance measurement, and organizational effectiveness.
• - Bachelor's degree in Marketing, Business Administration, Operations, or a related field.
• - Advanced degree preferred.

Benefits

• Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.