Senior Director, Marketing

San Diego, CA (Hybrid)

$170K/yr – $190K/yrSenior Level12+ years expFull time

Posted 7 weeks ago

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Job Summary

Own Mindgruve’s brand narrative and demand engine for enterprise clients, balancing visibility with pipeline impact across AI, data-driven marketing, and commerce media.

  • Brand leadership: shape positioning and executive visibility across media, commerce, and analytics.
  • Pipeline ownership: align campaigns, content, events, and funnel optimization to revenue priorities.
  • Thought leadership and media: drive themes, executive POVs, awards, and storytelling for credibility.

Job Description

Responsibilities

  • Develop and execute Mindgruve’s brand positioning and awareness strategy across the U.S. market
  • Build a consistent executive and company thought leadership program across media, commerce, and marketing analytics
  • Partner with leadership to define narrative themes aligned to industry trends (AI, commerce media, data-driven marketing, etc.)
  • Drive content strategy including white papers, case studies, executive POVs, and research insights
  • Own marketing-led pipeline contribution and lead generation programs
  • Design and execute integrated campaigns targeting enterprise consumer brand decision-makers
  • Partner closely with Business Development to align marketing efforts with revenue priorities
  • Optimize funnel performance across digital, paid media, email, and events
  • Lead strategy and execution for industry conferences, trade shows, and executive events
  • Manage sponsorship strategy, booth presence, speaking opportunities, and event ROI

Requirements

  • 10-12+ years of experience in marketing, brand, or growth roles within: holding company media agencies, or large independent media or integrated agencies
  • Bachelor's Degree
  • Proven track record of successfully building a marketing agency services or marketing technology solutions to enterprise brands
  • Strong background in B2B marketing, demand generation, or integrated marketing communications
  • Experience managing industry events, trade shows, and sponsorship programs
  • Demonstrated success building thought leadership and executive visibility programs
  • Deep understanding of agency ecosystems, pitch dynamics, and enterprise client decision-making
  • Experience marketing AI, martech, adtech, or data-driven marketing services
  • Existing relationships within the agency and enterprise marketing ecosystem
  • Background supporting or collaborating with new business / sales teams

Preferred

  • Bonus points if you’re bilingual in Spanish and/or Portuguese.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Flexible spending account
  • Voluntary life and accident plans
  • 401(k) retirement plan with matching
Mindgruve logo

Mindgruve

We are a modern media, commerce, and data technology company comprised of strategists, creatives, media and commerce experts, data scientists, and engineers driven by one common purpose — to accelerate business growth through data-driven marketing, creative, and commerce. With over 400 experts worldwide, our teams deliver full-funnel, predictive marketing solutions for global brands.

Founded in 2001
San Diego, California, USA
380 employees (152 in marketing)

Traffic Signals

Monthly Visitors
11.2K
Traffic Source Mix
Search
33.1%
Direct
49.5%
Referral
7.6%
Social
8.1%
Paid
1.2%

Headcount Trend

Current headcount: ~385

Marketing Team

Marketing Team Size
109 (29% of company)
Median Career Experience
9 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
2

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