Responsibilities

• Develop and execute a comprehensive North America marketing and market access strategy aligned with global business objectives
• Build, lead, and mentor high-performing teams across branding, digital, analytics, content, and communications
• Drive portfolio growth through market analysis, competitive intelligence, forecasting, and commercialization planning
• Define KPIs, manage budgets, and optimize marketing effectiveness and ROI
• Lead omnichannel commercial initiatives, including conferences, KOL engagement, advocacy programs, and business development support
• Partner with Medical Affairs and Commercial teams to develop and implement evidence generation and reimbursement strategies
• Align pricing strategy, clinical value propositions, and payer dynamics to enhance adoption and improve patient access
• Collaborate with global and regional stakeholders to ensure strategic alignment and effective execution across markets

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field required
• Equivalent experience: Associate’s degree with 10+ years in healthcare product marketing
• 7+ years of experience in healthcare product marketing and commercialization
• 3+ years of experience leading and developing marketing teams
• Strong expertise in strategic planning, branding, product launches, and market analysis
• Demonstrated leadership, collaboration, and influencing skills across cross-functional teams
• Innovative mindset with the ability to translate ideas into actionable strategies and measurable outcomes
• Requires bilingual English proficiency (if applicable in the role description)

Preferred

• MBA or other advanced degree preferred
• Experience in Women’s Health, IVF, or related healthcare markets strongly preferred

Benefits

• Paid Time Off and 10 Paid Holidays
• 401(k) with Employer Match
• Medical, Dental, Vision
• IVF Coverage to support family building needs
• GAP Insurance
• Basic Life and AD&D Coverage
• Short- and Long-Term Disability
• Optional AFLAC Supplemental Policies
• Employee Assistance Program (EAP)
• Flexible Spending & Health Savings Account