Responsibilities

• Own the strategic measurement framework for Marketing performance across pipeline, bookings, funnel conversion, efficiency, and revenue contribution.
• Lead executive-level business performance reporting, insights, and storytelling across WBRs, QBRs, forecasting reviews, and strategic planning cycles.
• Translate complex performance trends into clear business narratives, risks, opportunities, and actionable recommendations.
• Establish proactive performance monitoring and early warning systems to identify emerging trends and business risks.
• Drive standardization and governance of KPIs, definitions, measurement methodologies, and reporting consistency across GTM.
• Build and scale advanced analytics and decision science capabilities including predictive modeling, forecasting, segmentation, attribution, propensity scoring, experimentation, and scenario planning.
• Partner with Marketing and GTM leadership to improve investment allocation, funnel optimization, and performance predictability.
• Advance AI and machine learning applications across marketing intelligence, measurement, targeting, and operational decision support.
• Establish scalable experimentation and measurement frameworks to improve business decision-making and performance optimization.
• Drive adoption of data science and AI capabilities in practical, business-oriented ways.

Requirements

• 12+ years of experience across Marketing Analytics, Revenue Intelligence, Decision Science, GTM Strategy, Business Intelligence, or related disciplines within complex B2B SaaS or enterprise technology environments.
• Proven experience leading and modernizing high-performing analytics, intelligence, or performance measurement organizations.
• Strong experience building scalable measurement frameworks, forecasting models, attribution methodologies, experimentation programs, and executive performance reporting.
• Demonstrated ability to translate complex business and performance data into clear executive insights, recommendations, and action plans.
• Strong understanding of modern GTM and marketing data ecosystems including CRM, MAP, BI, CDP, data warehouse, and AI platforms.
• Experience partnering closely with Marketing, Sales, Finance, RevOps, IT, and Data Engineering teams to establish trusted data foundations and scalable intelligence infrastructure.
• Familiarity with advanced analytics, predictive modeling, segmentation, funnel optimization, and AI-enabled workflows and automation.
• Strong systems-thinking mindset with the ability to connect strategy, operations, data, technology, and business outcomes.
• Builder mentality with comfort operating in ambiguity, rolling up sleeves when needed, and leading teams through change.
• Exceptional executive communication and storytelling skills with the ability to influence senior stakeholders and represent business performance at the executive level.
• High business acumen with strong understanding of SaaS funnel mechanics, pipeline management, revenue models, and GTM performance drivers.
• Bachelor’s degree required; MBA preferred.
• Location: US-Boston, US-San Mateo

Preferred

• MBA preferred

Benefits

We’re committed to building a workplace that reflects the diverse world we serve. At Freshworks, you’ll find inclusive teams, flexible thinking, and opportunities to grow your career - while making work better for millions.