Responsibilities

• Develop and implement strategic marketing plans that align with Goodwill Industries of Dallas Inc's mission and business objectives.
• Lead and manage the marketing team, providing guidance, support, and professional development opportunities.
• Oversee the creation and execution of marketing campaigns across various channels, including digital, print, and social media.
• Collaborate with internal stakeholders to ensure marketing strategies are integrated with overall business plans and objectives.
• Analyze market trends and customer insights to identify opportunities for growth and innovation.
• Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Build and maintain relationships with external partners, agencies, and vendors to enhance marketing efforts.
• Monitor and report on the effectiveness of marketing initiatives, making data-driven decisions to optimize performance.
• Ensure brand consistency and adherence to company values in all marketing communications.
• Stay informed of industry trends and best practices, incorporating new ideas and technologies into marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field is required.
• A minimum of 10 years of progressive experience in marketing, with at least 5 years in a senior leadership role.
• Proven track record of developing and executing successful marketing strategies that drive revenue growth.
• Experience in leading and managing a diverse marketing team.
• Demonstrated experience in digital marketing, brand management, and market research.
• Experience in using marketing analytics tools to measure and optimize marketing performance.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong understanding of current marketing trends and best practices.
• Excellent strategic thinking and problem-solving abilities.
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders.

Preferred

• A Master's degree in Marketing or Business Administration is preferred.
• Experience working in a non-profit organization or similar industry is a plus.