Responsibilities

• Owns the overall direct to patient strategy and oversees the development of the tactical plan for PBC DTC/DTP.
• Represents the patient voice to shape the overall brand strategy
• Develops targeted patient approaches for non-personal and personal (field based) promotion through effective marketing and channel mix such as digital, social media, print, out-of-home and TV.
• Leads the DTC/DTP team and develops, coaches and manages performance of direct reports
• Effectively translates market research insights to optimize promotional strategies and tactics
• Optimizes DTP media channels and mix, including digital, social, print and television by leveraging agency expertise, KPIs, and ROI analysis.
• Continually evaluates and champions innovative approaches to strengthen brand loyalty
• Develops effective consumer materials and messaging to meet the educational needs of consumers and community
• Leads PBC ambassador program & enables strong relationships with brand ambassadors.
• Collaborates closely with cross functional teams to ensure coordinated efforts that align with brand strategy and champions the voice of the consumer in broader cross functional initiatives

Requirements

• Bachelor's Degree and Fourteen Years’ Experience
• OR Masters' Degree and Twelve Years’ Experience

Preferred

• 10+ years of marketing experience, primarily within pharma/biotech.
• Prior people management experience required.
• Biopharmaceutical or Pharmaceutical experience preferred.
• MBA preferred, Bachelor’s degree in marketing or related fields required.
• Direct-to-Patient expertise in prior roles with Advocacy, Community and National Health systems and services is preferred.
• Extensive understanding of pharmaceutical regulatory requirements and impact on development of marketing materials experience or exposure to Gilead franchises is preferred.
• Firm command of financial management with an understanding of revenue forecasting and expense budget planning and tracking.
• Prior advertising, digital or communications agency experience a plus.

Benefits

• Benefits include company-sponsored medical, dental, vision, and life insurance plans*.