Responsibilities

• Lead the development and execution of brand strategies across the Residential portfolio to strengthen market position, customer preference, and brand equity.
• Establish and maintain brand standards, governance, messaging frameworks, and visual identity guidelines.
• Monitor brand health, awareness, consideration, and customer perception through research and performance metrics.
• Partner with business unit leaders to align brand positioning with growth objectives and market opportunities.
• Drive integrated brand campaigns that support both corporate and business unit priorities.
• Ensure consistent brand experiences across digital, retail, channel partner, trade, and customer touchpoints.
• Represent Residential brands within industry organizations, partnerships, sponsorships, and strategic marketing initiatives.
• Develop and execute integrated demand generation strategies that increase awareness, engagement, qualified leads, and revenue opportunities.
• Lead planning and execution of multi-channel campaigns across paid, owned, earned, and shared media.
• Oversee campaign strategy, audience targeting, messaging, content development, media planning, and performance optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 10+ years of progressive marketing experience with increasing leadership responsibility.
• Proven experience leading brand strategy, demand generation, integrated marketing, and lead generation programs.
• Strong understanding of customer segmentation, brand management, digital marketing, and marketing analytics.
• Experience managing agency partners, media investments, and integrated marketing campaigns.
• Demonstrated ability to build and lead high-performing teams in a matrixed organization.
• Strong business acumen and ability to connect marketing strategies to commercial outcomes.
• Excellent communication, presentation, and stakeholder management skills.
• Experience managing budgets and measuring marketing ROI.
• Ability to balance strategic thinking with operational execution.

Preferred

• Experience within building products, manufacturing, home improvement, construction, or related industries.
• Experience marketing through dealer, distributor, builder, contractor, or channel partner networks.
• MBA or Master's degree in Marketing, Communications, or Business.
• Experience with marketing automation, CRM, customer data platforms, and advanced analytics tools.

Benefits

• medical, dental and vision benefits starting day 1
• PTO
• paid holidays
• FSA
• life insurance
• LTD
• STD
• 401k
• EAP
• discount programs