Senior Director of Marketing at Blackwood Associates Inc | Annapolis, MD | $180K/yr – $220K/yr

Blackwood Associates Inc

Senior Director of Marketing

Annapolis, MD (On-site)

$180K/yr – $220K/yrSenior Level8+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the multi-channel marketing engine and brand-activation program, translating messaging guidelines into scalable campaigns, events, and ABM efforts that generate pipeline and align with strategic growth and partner initiatives.

Growth Infrastructure: Establish measurement, attribution, and governance across marketing tech, processes, and campaigns.
ABM & Partnerships: Lead ABM programs and co-branded campaigns with technology partners and targeted government sectors.
Events & Campaigns: Own integrated campaigns, events strategy, executive engagement, and brand-aligned experiences.

Job Description

Responsibilities

Operationalize Blackwood’s newly developed Messaging and Brand Guidelines across all internal and external marketing channels.
Build and execute a comprehensive multi-channel marketing strategy aligned to Blackwood’s FY30 Strategic Growth Plan.
Establish measurable marketing objectives tied to pipeline generation, strategic account engagement, partner alignment, brand awareness, and revenue growth.
Collaborate with Executive Leadership and cross-functional teams to shape long-term brand strategy, market positioning, and strategic communications.
Mature Blackwood’s marketing operations, processes, tooling, and governance to support scale.
Partner closely with Executive Team to align marketing initiatives to strategic growth objectives and customer priorities.
Coordinate all virtual or in-person marketing events such as trade shows, conferences, seminars, workshops, webinars, roadshows, and corporate-sponsored events.
Develop and manage integrated marketing campaigns designed to generate awareness, engagement, and qualified pipeline opportunities.
Support account-based marketing (ABM) and targeted outreach initiatives focused on Federal, SLED, Healthcare, Education, and Enterprise customers.
Establish campaign measurement and attribution methodologies to evaluate return on marketing investment.

Requirements

US Citizen
Willingness to permit a Background Check
Bachelor's Degree or Equivalent Experience
8+ years of experience in B2B technology, cybersecurity, channel, or growth marketing.
Strong executive communication, presentation, and storytelling skills.
Strong organizational leadership and project management capabilities.
Experience leading brand launches, website redesigns, or strategic rebranding initiatives.
Experience supporting enterprise sales organizations and partner ecosystems.
Reputation of operating with strong ethics and integrity
Passion to Hustle and Have Fun

Preferred

Experience within cybersecurity, cloud, networking, AI, data, or infrastructure technology markets.
Experience working with OEM alliance programs and channel marketing motions.
Experience building or scaling marketing functions in a growth-stage organization.
Familiarity with account-based marketing (ABM), marketing automation, CRM platforms, and digital campaign analytics.
Commuting proximity to Annapolis, MD strongly desired

Blackwood Associates Inc

Blackwood Associates is an executive recruiting firm specializing in placing people within the Financial Services community. With decades of industry experience, the search consultants of Blackwood have earned a stellar reputation by operating with the utmost integrity, professionalism, and honesty. We have enjoyed success partnering with both buy and sell side firms, as well as many of the industry's top service providers. We focus on understanding our clients and candidates needs in an effort to effectively match them together for a mutually beneficial partnership.

New York, New York, USA

9 employees

www.blackwood-associates.com