Senior Director, Marketing Analytics

New York City, NY (Hybrid)

$195K/yr – $245K/yrSenior Level15+ years expFull time

Posted 6 hrs ago

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Job Summary

Own and lead global marketing analytics and reporting, driving data strategy, KPI development, and cross‑functional partnerships to influence SVP initiatives and strategic programs across markets and products.

Own data strategy, reporting, and visualization across global marketing.
Lead cross-functional analytics and mentor regional teams on dashboards and Power BI adoption.

Job Description

Responsibilities

Proactively lead the department as a representative of Global Marketing driving thought leadership of how data and analytics can support the business, key strategics, and SVP initiatives.
Develop a reporting strategy for internal and external reports – including retail sales reporting, NPD / Beaute rankings, market share tracking, new launch performance, category mix of business, etc.
Partner with Sr Director, Global Marketing Strategy to support all long-term planning strategies and process
Partner with Marketing Strategy category leaders to support strategy development across products and promotions worldwide.
Develop Global Marketing scorecard for marketing performance metrics across all markets and drive KPIs on performance marketing in alignment with Director of MarComs
Support U.S. and China markets with market specific insights on both business, competitive, and performance marketing insights.
Create data visualization and story telling to support marketing presentations to executive leadership and LVMH Leadership
Provide a data driven point of view on ambitions for new products and promotions, overall categories, benefit territories and total business using insights from internal and external sources
Monitor sell in and sell through trends to provide on-going input on SKU productivity and portfolio management, bringing together global and regional teams to align on assortment strategy.
Proactively analyze the business in creative ways to provide business insights across categories, regions, retailers, and functions.

Requirements

12-15 Years of Experience in analytics with multidimensional data sets, tools, interfaces and visualization and problem solving, performance marketing, ROI analysis and clear understanding of strategy building through data insights. Prior experience in management consulting or banking preferred.
Expertise in technical analytics and data visualization (Excel, Power BI, Tableau, SQL)
Proven experience translating retail sales trends into thoughtful insights.
Must be able to remain in a stationary position on average of 7.5 hours/day.
Light to moderate lifting may be required.

Preferred

Prior experience in management consulting or banking preferred

Benefits

Training & Development and Culture
Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
Opportunities for networking and building relationships with LVMH Community and Network
Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups
Mental Health Support
Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
Free 24/7 confidential mental health support
Paid Time Off and Flexibility
Flexible paid time off policy inclusive of Summer Fridays
Fertility and Family Planning

Fresh

2.3 Glassdoor

In 1991, our founders Lev Glazman and Alina Roytberg saw the need for beauty that was both effective and indulgent. Following their American dream, they opened a small store in Boston devoted to curating natural products from around the world and engaging a community. The original shopkeepers, they created a brand that touches people’s hearts as well as their skin—and quickly developed a cult following. fresh is a global skincare brand within the LVMH Group, headquartered in New York City. We emphasize the look, feel, and scent in every product, transforming skincare into an elevated, sensual experience. Our collection of skincare, lip care, bodycare, and fragrances are available in 16 countries, across our fresh boutiques and digital channels, specialty and department stores, and more. We are an organization of curious creators who embrace innovation, optimism, and always keep our customers at the forefront. With a pioneering spirit, we are empowered to challenge the status quo and use our authentic voice to do the right thing for our people, our brand, and the environment.Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

Founded in 1991

New York, New York, USA

4.3K employees (332 in marketing)

www.fresh.com

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