Senior Director of Lifestyle Content Growth & Partnerships

New York, USA (On-site)

$200K/yr – $275K/yrSenior Level13+ years expFull time

Posted 4 months ago

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Job Summary

Drive high-level partnerships in loyalty/fintech with major banks while shaping new lifestyle product models for scale and ROI.

  • Own and close large-scale Lifestyle Content partnerships with major banks.
  • Demonstrate senior-level relationship-building with C-suite decision-makers.
  • Lead product development, pricing, and scalable value proposition.

Job Description

Responsibilities

  • Lead senior-level sales conversations with major banks and financial institutions to own and close large-scale Lifestyle Content partnerships.
  • Work with C-suite banking clients to ideate and pilot new models, providing thought leadership on how lifestyle bundles drive customer scale and ROI.
  • Lead the development of the new product offering, owning the economic modeling, pricing strategy, and value proposition to ensure scalability.
  • Collaborate with clients to refine lifestyle offerings by developing the business cases and operating models required for different customer segments.
  • Manage the full business development cycle including prospecting, consultative collaboration, commercial negotiation, and contracting.
  • Partner closely with Ascenda’s Product, Engineering, and Data teams to translate market signals into executable tech delivery and program launches.
  • Build an internal center of excellence for lifestyle content innovation to ensure the global organization remains aligned with market trends and performance insights.
  • Enable the rollout and scale of lifestyle partnership motions across US and other international markets as appropriate.

Requirements

  • 13+ years of experience in loyalty, fintech, or financial services, with a proven track record of launching integrated commerce and embedded financial solutions across US and international markets.
  • Strong understanding of digital customer engagement and how "non-utility" content resonates at a deep human level.
  • Exceptional relationship-building skills and gravitas with senior-level decision-makers (C-suite) at banks and payment providers.
  • Strong commercial acumen with the ability to structure complex negotiations and perform deep economic modeling.
  • A collaborative and adaptable leader who thrives in fast-paced, high-growth environments and has a strong bias for action.
  • Demonstrated ability to mobilize resources across Product, Data, and Marketing teams to move quickly from strategy to execution.
  • Intellectually curious and solutions-focused mindset with a drive to stay ahead of market trends and transform how rewards content is delivered

Benefits

  • High growth environment & exponential career development
  • Mobile & flexible work environment
  • WFH office equipment allowance
  • Comprehensive Paternal Leave
  • Medical insurance coverage
  • 401K program with company match
  • Employee recognition programs
  • Competitive compensation
  • Travel perks & Employee rewards
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Ascenda

We believe that the companies who win in the market are those who build deep, long-lasting relationships with their customers. That's why we deliver loyalty as a service, and make customer engagement effortless for leading brands, with the world's most connective rewards ecosystem.

Founded in 2014
New York, New York, USA
259 employees (15 in marketing)

Traffic Signals

Monthly Visitors
17.5K
Traffic Source Mix
Search
35.4%
Direct
48.2%
Referral
8.7%
Social
6.3%
Paid
1.2%

Headcount Trend

Current headcount: ~256

Marketing Team

Marketing Team Size
8 (3% of company)

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