Senior Director, Lifecycle Marketing at Stash | New York, USA | $168K/yr – $250K/yr

Stash

Senior Director, Lifecycle Marketing

New York, USA (Hybrid)

$168K/yr – $250K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Lead lifecycle marketing across activation through churn, driving long-term value and product adoption.

Own and evolve lifecycle strategy across email, push, SMS, and in-app messaging.
Must-have: 10+ years in CRM, lifecycle marketing, or growth.
Lead and develop the Lifecycle Marketing team and cross-functional initiatives.

Job Description

Responsibilities

Own and evolve lifecycle strategy
Lead lifecycle marketing strategy across activation, onboarding, engagement, retention, winback, and cross-sell
Develop customer journey frameworks that increase long-term customer value and product adoption
Partner closely with Product and Growth teams to improve onboarding and early customer activation
Develop segmentation and personalization strategies across email, push, SMS, and in-app messaging
Create highly relevant customer journeys informed by behavioral, transactional, and engagement data
Improve customer communication relevance, timing, and channel orchestration
Build structured testing frameworks across messaging, timing, channel mix, offers, and personalization
Continuously optimize lifecycle KPIs including activation, retention, engagement, monetization, and churn
Translate insights into scalable lifecycle improvements

Requirements

10+ years of experience in CRM, lifecycle marketing, retention, or growth marketing
Proven experience leading lifecycle strategy across email, push, SMS, and in-app messaging
Experience building segmentation, personalization, and automated customer journey frameworks
Demonstrated experience improving retention, activation, engagement, or LTV metrics
Experience managing lifecycle marketing teams and cross-functional initiatives
Strong partnership experience with Product, Data, Martech, and Creative teams

Benefits

Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits
Complimentary subscription to Stash+ account
Hybrid Work Policy – We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work-from-home flexibility
Flexible PTO
Work-from-home equipment stipends; home internet subsidy
Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health

Stash

2.5 Glassdoor

Stash is a personal finance app that makes investing easy and affordable for millions of Americans. From budgeting paychecks to stock rewards and saving for now or retirement, we help Stashers create more financial freedom. Stash’s Smart Portfolio was named the top-performing robo-advisor for 2023 by Condor Capital.1. Limitations apply. 5% Stock-Back® rewards available only for qualified bonus merchants on Stash+, up to $10/month. See Bonus Rewards Terms & Conditions. All rewards earned through use of the Stash Stock-Back® Debit Mastercard® will be fulfilled by Stash Investments LLC and are subject to Terms and Conditions. All Stock-Back® rewards contribute to a single $10 per month cap. You will bear the standard fees and expenses reflected in the pricing of the investments that you earn, plus fees for various ancillary services charged by Stash. In order to earn stock in the program, the Stash Stock-Back® Debit Mastercard must be used to make a qualifying purchase. Stock rewards that are paid to participating customers via the Stash Stock Back program, are Not FDIC Insured, Not Bank Guaranteed, and May Lose Value. Stash Banking services provided by Stride Bank, N.A., Member FDIC. The Stash Stock-Back® Debit Mastercard® is issued by Stride Bank pursuant to license from Mastercard International. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. Any earned stock rewards will be held in your Stash Invest account. Investment products and services provided by Stash Investments LLC and are Not FDIC Insured, Not Bank Guaranteed, and May Lose Value.Stash also partners with employers to offer “StashWorks,” a workplace benefit to improve financial wellness for employees. With StashWorks, employees can learn about money, contribute to their savings, and earn rewards for achieving their financial goals. See our disclosures: https://bit.ly/3Tff1jI

Founded in 2015

New York, New York, USA

241 employees (19 in marketing)

www.stash.com

28% recommend to a friend

41% CEO approval