Senior Director of Integrated Marketing Program - IT

Santa Clara, CA (Hybrid)

$220K/yr – $397K/yrSenior Level15+ years expFull time

Posted 2 months ago

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Job Summary

Owns a cross-functional, end-to-end marketing program from strategy through launch, shaping multi-region initiatives and measuring impact to drive pipeline and ROI.

  • Own end-to-end program lifecycle and governance across brand, product marketing, field, and demand generation.
  • Direct multi-million-dollar budgets and partner with geo/BU leaders to scale programs.
  • Set KPIs, monitor performance, and optimize based on data.

Job Description

Responsibilities

  • Develop and execute a cohesive, end-to-end strategy targeting key personas aligned with company objectives and growth priorities.
  • Directs multi-million-dollar budget to optimize resources for strategy and performance, and regularly interfaces with geo and BU leaders.
  • Owns program lifecycle, from ideation to launch, ensuring alignment with business goals, timelines, and budgets.
  • Serve as the gatekeeper of quality, ensuring every touchpoint is connected and compelling.
  • Act as the central leader, aligning stakeholders across brand, product marketing, field marketing, demand generation, and BU and GTM leadership stakeholders
  • Facilitate collaboration and decision-making across diverse teams, creating a shared vision and actionable roadmap.
  • Drive accountability for performance metrics across all participating teams.
  • Set and monitor program KPIs, including engagement, pipeline generation, and ROI, leveraging data to make informed decisions.
  • Provide regular updates to leadership on performance, insights, and recommendations for continuous improvement.

Requirements

  • 15+ years of experience in marketing, integrated marketing, campaign management, or related roles within a security and risk B2B SaaS or technology environment.
  • Proven success in designing and executing multi-channel, persona-driven programs that generate measurable business results.
  • Exceptional leadership skills, with experience managing and influencing cross-functional teams.
  • Strong ability to prioritize and execute in a fast-paced environment.
  • Expertise in data-driven decision-making, with the ability to analyze campaign performance and make optimization recommendations.
  • Curiosity for AI & Innovation: We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!

Benefits

  • Health plans
  • 401(k) Plan with company match
  • ESPP
  • Matching donations
  • Flexible spending accounts
  • Flexible time away plan
  • Family leave programs
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ServiceNow

4.4 Glassdoor

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004
Santa Clara, CA, US
32K employees (2,162 in marketing)
89% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
3.8M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.6%
Direct
49.8%
Referral
7.1%
Social
2.1%
Paid
1.3%

Headcount Trend

Current headcount: ~31.3K

Marketing Team

Marketing Team Size
1,319 (4% of company)
Median Career Experience
19.5 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
14

Funding

Total Funding
$83.7M
Last Raise
$11M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity
  • Mar 2012
    Private Equity • $11M
  • Feb 2012
    Private Equity • $17.9M

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