Senior Director, Integrated Marketing (Hybrid)

Los Angeles, CA (Hybrid)

$190K/yr – $210K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the ambassador and influencer ecosystem from strategy to scale, aligning creative, education, and recruitment with measurable impact across sales and salon growth.

  • Growth and governance: Set tiered ambassador structure, goals, and rituals to turn pros into long term partners.
  • Measurement: Build a framework that captures commercial impact, community health, and growth.
  • Channel activation: Lead social and creator programs across TikTok, Instagram, YouTube to drive discovery and recruitment.

Job Description

Own the ambassador and influencer ecosystem from strategy to scale, aligning creative, education, and recruitment with measurable impact across sales and salon growth.

  • Influencer and Ambassador Strategy: Help architect a tiered ambassador ecosystem (master artists, working pros, rising stylists, consumer voices) with clear value exchange, goals, and progression paths at each tier
  • Define what makes a BELLAMI ambassador feel truly valued in their career, whether through education, exposure, equity, or all three
  • Build the programs and rituals (content drops, summits, co-creation, advisory councils) that make ambassadors feel like true partners
  • Develop a measurement framework that captures commercial impact, community growth, and community health
  • Influencer and ambassador work is also an important growth channel for the brand, and you'll help bring creative and commercial goals together
  • Help set goals for the influencer and ambassador channel, with attributed sales tracked through affiliate codes, trackable links, and creator storefronts
  • Support channel growth by identifying the partners and formats that resonate most with our community
  • Build an always-on affiliate and commission structure that rewards ambassadors for their partnership and creativity
  • Connect ambassador activity to pro recruitment and loyalty, two things that matter greatly to our long-term growth
  • Set per-tier goals (such as engagement, conversion, and content contribution) and share updates regularly
  • Requirements: 10+ years in integrated marketing, brand, or communications, with meaningful experience across social, influencer, and PR
  • Understanding of Pro Beauty, hairstylist community, fashion, or adjacent lifestyle category experience a plus; a strong understanding of creator and community-led brands is important
  • Experience building or growing ambassador or influencer programs, with a good sense of what drives results for a channel
  • You think in seasons and systems, not just campaigns, and enjoy building things that last
  • A track record of building and developing high-performing teams; people who've worked with you enjoy staying in touch
  • Creatively literate: you can give a designer or editor useful feedback, and you know what good looks like
  • Commercially minded: you can connect brand work to growth and pro recruitment, and enjoy making the case for good ideas
  • Comfortable in a brand that is both established and growing; you're excited to help shape the path forward
  • Genuinely energized by the professional stylist community; you respect the craft and the people behind it
  • Understanding of Pro Beauty, hairstylist community, fashion, or adjacent lifestyle category experience a plus
  • Strong understanding of creator and community-led brands
  • Base pay of $190,000-210,000 with additional 15% annual bonus
  • 401(k) with company match - $ for $ up to 4% - immediately vested
  • Vacation/Holiday Leave
  • Great Medical/Dental/Vision Insurance
  • Life and AD&D Insurance
  • Opportunities for growth and advancement
  • And so much more!
  • Base salary: $190,000-210,000
  • Bonus: 15% annual bonus based on both individual and company performance
Beauty Industry Group logo

Beauty Industry Group

3.5 Glassdoor

Beauty Industry Group, (BIG) is a holding company that owns and operates businesses uniquely poised for success in the beauty industry. BIG products are sold and distributed across the globe with offices in China, Australia, Germany, England and throughout North America.BIG's mission is to Inspire Confidence - we seek to do that not only through our products but also through our more than 500 team members that work hard to deliver true beauty each and every day.

Founded in 2004
Salt Lake City, Utah, USA
677 employees
58% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
3.6K
Traffic Source Mix
Search
20.2%
Direct
29.3%
Referral
3.1%
Social
11.1%
Paid
0.8%

Headcount Trend

Current headcount: ~686

Marketing Team

Median Career Experience
12 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
5