Senior Director, Integrated Campaigns (Digital)

District of Columbia, USA (Hybrid)

$150K/yr – $165K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own integrated campaigns across brand and policy efforts and lead multi-team execution across paid, earned and owned channels.

  • Campaign Strategy: Set research-driven, cross-channel plans that shape brand reputation and policy outcomes.
  • Client & Team Leadership: Manage senior client relationships and mentor cross-office teams to deliver on key campaigns.
  • New Business & Collaboration: Drive new opportunities and materials with minimal direction from senior leaders.

Job Description

Responsibilities

  • Campaign Management – You will be responsible for driving the strategy and implementation of integrated awareness and persuasion campaigns across brand reputation and policy-shaping efforts. You will be expected to interpret research findings, create a strategic approach and then partner with targeting experts, creative, media planners and others to write a sophisticated, integrated campaign plan using paid, earned and owned tactics.
  • Digital Paid Advertising – Leading ad strategists, media planners and buyers, marketing analytics and other specialists to deliver excellence for your clients, you will oversee the development of messaging and digital content for marketing campaigns, as well as review and guide a wide range of deliverables from reports and memos to presentations to social and digital advertising assets.
  • Client & Account Management – You will be responsible for driving the strategy, deepening the trust of your clients and supporting BPI’s Partners and Executive Leadership team on a variety of accounts. You will serve as the main point of contact and oversee the daily management, communication and execution of services for the client, which often include senior management or executive level decision-makers.
  • Team Management & Communication – You will be responsible for developing members on your team in their fields of expertise and building them to become the next leaders in the agency. You will coach and mentor your team’s performance and manage their quality of work to ensure they are efficient and effective in meeting client deliverables. You will work collaboratively and communicate with internal, cross office and cross department team members to ensure timelines and quality expectations for client deliverables are met.
  • New Business Efforts– You will work with agency partners and other senior leaders to develop and pitch new business opportunities. You are capable of managing the agency’s existing clients and establishing new client relationships. In support of new business opportunities, you are comfortable drafting proposals and producing materials for client pitches with minimal direction and oversight from agency Partners.
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Bully Pulpit International

3.4 Glassdoor

Bully Pulpit International (BPI) is an outcomes agency at the intersection of business, politics, and policy. Born in politics and founded by leaders of the Obama campaign, we apply our unique expertise from these experiences to create sophisticated and customized strategies for companies, causes and candidates. Our clients include established market leaders, new economy firms, philanthropists, CEOs, and elected officials. What these varied brands share in common is the growing need to establish differentiated and lasting bonds with their consumers in a world of fragmented media, deep skepticism, and rapidly changing culture. Reputation has never been more relevant to business ROI, and in our view requires consumers to believe — not only in what a brand is saying, but also in why. We combine proprietary technology and deeper insights to build believers with the speed and agility that today’s market requires.At Bully Pulpit International, we make change possible. To us, this is more than a commitment—it's a passion. Because we truly believe in the work we do.

Founded in 2009
Washington, District of Columbia, USA
270 employees (95 in marketing)
63% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
15.5K
Traffic Source Mix
Search
31.6%
Direct
46%
Referral
5.7%
Social
15%
Paid
1.5%

Headcount Trend

Current headcount: ~270

Marketing Team

Marketing Team Size
77 (29% of company)
Median Career Experience
10 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Series Unknown, 3 years ago

Funding History

  • Apr 2023
    Series Unknown
  • Sep 2016
    Series Unknown

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