Responsibilities

• Develop and implement marketing campaigns to promote Barings’ investment management capabilities to wealth management intermediaries
• Partner with the marketing content team to produce educational content and insights for various marketing channels, including social media, websites, and email newsletters.
• Conduct market research to identify trends and opportunities.
• Collaborate with the sales and marketing events team to build out a robust client entertainment and event strategy
• Demonstrate commercial acumen and an ability to build, evaluate and maintain relationships with vendors and industry partners
• Work closely with the members of the global marketing team to share ideas and create a cohesive global wealth strategy

Requirements

• A minimum of 10 years of marketing experience
• Prior experience with a financial services company/firm, such as asset manager, banking, insurance or investment management, is required. Experience specific to US wealth advisors is preferred.
• Must be an effective communicator, both verbally and written
• Highly collaborative and can work across teams to achieve results
• Direct experience with brand management, sponsorship and events and digital marketing
• Strong project management skills and experience
• B.S. or B.A. in Marketing or related field is preferred