Responsibilities

• Architect the GTM Playbook: Design, launch, and scale the global marketing blueprint for the AI Data Licensing business unit, transforming high-level business goals into measurable market share.
• Accelerate Enterprise Revenue: Build a high-velocity demand generation and lead-nurturing engine that directly fuels the enterprise sales pipeline and unlocks new channel partnerships.
• Define the Category Market Fit: Turn deep industry analysis, competitor tracking, and AI/ML customer insights into actionable growth strategies that capture untapped market segments.
• Orchestrate Global Campaigns: Lead the lifecycle execution of targeted marketing campaigns that demonstrably move the needle on new customer acquisition and long-term retention.
• Establish a Data-Driven Culture: Build out the marketing tech stack, attribution models, and KPIs needed to relentlessly optimize campaign performance and maximize ROI.
• Unify the Brand Matrix: Act as the ultimate cross-functional bridge, seamlessly aligning the AI division's specialized goals with central Shutterstock brand, product, and operational resources.
• Command Industry Thought Leadership: Position Shutterstock as the definitive voice in ethical AI training data by securing tier-one speaking tracks, designing high-impact industry events, and producing elite B2B content.
• Influence Executive Strategy: Serve as the core marketing stakeholder for the business unit, delivering data-backed insights directly to senior leadership to shape the future direction of the company.

Requirements

• Experience: 7-12 years in B2B marketing with a focus on content, technology, data, AI and/or digital media solutions, including experience in lead generation, establishing and nurturing channel partnerships, customer acquisition, and lifecycle management.
• Strategic Vision: Proven experience in developing and executing comprehensive and effective marketing strategies that drive business growth and customer retention.
• Analytical Skills: Proficiency in marketing analytics tools (e.g., Google Analytics, CRM, and marketing automation systems) and a data-driven approach to campaign optimization.
• Collaborative Leadership: Exceptional communication and presentation skills with a track record of successful cross-functional collaboration, particularly with revenue, product, and customer advocacy teams.
• Market Insight: Strong understanding of market dynamics, customer needs, and competitive positioning within the content solutions industry.
• Education: Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.

Benefits

• Flexibility to work between home and office with everything you need to be successful in both
• A generous and competitive benefits package.