Responsibilities

• Own all subscription revenue — digital membership, print+digital bundles, and future subscription tiers — with full accountability for hitting plan.
• Develop and execute the subscriber acquisition strategy across paid, owned, and earned channels.
• Define and optimize the subscriber journey from awareness through conversion, onboarding, engagement, and renewal.
• Build the business case for new subscription offerings, pricing tiers, and packaging in partnership with the EIC and product team.
• Set, track, and report on subscription KPIs including MRR, ARR, churn, LTV, and CAC.
• Build and own the CRM strategy — segmentation, lifecycle programs, behavioral triggers, and retention campaigns — across email and emerging channels.
• Drive LTV through personalization, engagement programming, upsell pathways, and win-back campaigns.
• Partner with the product team to translate CRM insights into feature requirements and content priorities.
• Establish a test-and-learn culture with a rigorous cadence of A/B and multivariate testing.
• Select, implement, and manage the CRM and marketing automation platforms needed to execute at scale.

Requirements

• 8+ years of progressive experience in growth, digital marketing, or subscription management, with at least 3 years in a senior or director-level role
• Experience in consumer media, publishing, or a brand-led DTC business strongly preferred
• Track record of building and managing teams in lean, high-growth environments
• Bachelor’s degree required; MBA or equivalent a plus

Preferred

• MBA or equivalent a plus

Benefits

• Competitive Medical/Dental/Vision insurance plans with FSA/HSA and Dependent Care FSA options
• Generous Family and Parental Leave Policy
• Pet Insurance for those who need it too!
• Dedicated Health and Wellness resources including Employee Assistance Program
• Pretax Transportation/Commuter Benefits options
• Employee Resource Groups
• 401K program with Company match
• Flexible Time Away Plan
• Dynamic, inclusive workplace culture focused on innovation, impact, and employee well-being