Responsibilities

• Go To Market Ownership: Understand and own the full marketing lifecycle.
• Go To Market Ownership: Develop and execute marketing strategies to drive revenue growth while collaborating closely with the Sales team.
• Go To Market Ownership: Align Marketing initiatives to closed revenue.
• Go To Market Ownership: Leverage B2C demand to drive B2B sales.
• Go To Market Ownership: Create a consistent outbound sales and marketing motion.
• Product Marketing: Customer Communication Strategy: Define and own a comprehensive communication framework across the customer and product journey, leveraging email, notifications, in-product prompts, and other channels to drive engagement and retention.
• Product Marketing: Product Expertise & Enablement: Serve as the go-to product expert, creating sales enablement materials, customer-facing content, and internal training programs to support customer success and sales teams.
• Product Marketing: Market Research & Customer Insights: Conduct user interviews, analyze customer needs, and gather market insights to inform messaging, positioning, and go-to-market strategies.
• Product Marketing: Thought Leadership & Advocacy: Represent Screencastify at conferences, industry events, and customer meetings, advocating for the brand and gathering insights to improve market positioning.
• Team Leadership and Coaching: Lead and inspire a lean marketing team, consisting of one individual contributor, providing guidance, strategy, mentorship, and constructive feedback.

• Team Leadership and Coaching: Implement coaching strategies to enhance the performance of the marketing team, fostering a collaborative and high-performance culture that drives increased sales, top of funnel traffic, and conversions.
• Strategic Planning: Work closely with the executive team to develop and execute strategic marketing plans aligned with the company's overall objectives.
• Strategic Planning: Drive initiatives to reach new accounts and expand the company's market share within the K-12 education sector while launching new campaigns to expand into new markets such as post-secondary education and corporate.
• Strategic Planning: Align our messaging and value proposition with market needs.
• Metrics and Reporting: Establish and monitor key performance indicators (KPIs).
• Metrics and Reporting: Provide regular, detailed reports on individual and team performance, identifying areas for improvement and success.
• Cross-functional Collaboration: Collaborate with product development, sales, and customer success teams to ensure alignment with company-wide initiatives.
• Cross-functional Collaboration: Act as a liaison between the marketing team and other departments to foster a cohesive and collaborative work environment.