Responsibilities

• Growth Marketing Strategy & Leadership: Develops and executes growth marketing strategies that drive customer acquisition, retention, frequency, profitability, and sales across first-party and third-party channels.
• Growth Marketing Strategy & Leadership: Identifies opportunities to accelerate sales and transaction growth through customer segmentation, personalization, lifecycle marketing, loyalty engagement, digital experiences, and local market activation.
• Growth Marketing Strategy & Leadership: Establishes objectives, KPIs, and measurement frameworks to evaluate performance and ensure initiatives deliver meaningful business impact.
• Growth Marketing Strategy & Leadership: Partners with Brand Marketing and Product Marketing teams to maximize the effectiveness of enterprise marketing campaigns, product launches, promotions, and customer engagement programs.
• First-Party Digital, Loyalty & CRM: Leads the Company's 1P digital strategy, driving customer engagement across owned digital platforms and channels.
• First-Party Digital, Loyalty & CRM: Oversees the loyalty ecosystem and roadmap to grow membership, increase retention, deepen engagement, and drive incremental sales.
• First-Party Digital, Loyalty & CRM: Develops and manages CRM strategies, lifecycle programs, automated communications, and personalized marketing initiatives that increase customer lifetime value.
• First-Party Digital, Loyalty & CRM: Uses customer, loyalty, and transaction data to generate insights, optimize customer experiences, and improve program performance.
• First-Party Digital, Loyalty & CRM: Partners with internal and external stakeholders to enhance digital customer journeys and improve conversion.
• Third-Party Delivery Leadership: Owns the strategy, performance, and growth of third-party delivery channels. Leads partnership negotiations, joint business planning, promotional strategies, and marketing investment decisions.

Requirements

• Education - Bachelor's degree in Marketing, Business Administration, Communications, Economics, or related field required; MBA preferred.
• Experience – 10+ years of progressive marketing experience with significant focus on growth marketing, digital marketing, loyalty, CRM, customer engagement, and performance-driven marketing, preferably in the Restaurant, Consumer Products or Retail industry. Experience managing loyalty programs, CRM platforms, customer lifecycle marketing, and personalization initiatives. Experience leading third-party delivery partnerships, marketplace marketing, and strategic business planning preferred. Experience with a multi-unit and franchise concept highly desired.

Preferred

• MBA preferred.

Benefits

• Jack in the Box Inc. offers a competitive salary and Total Rewards package that includes: medical, dental, vision, Health Spending Account (HSA), Flexible Spending Account (FSA), Life and Disability Plans, 401(k) plan with company match, Legal Plan, Pet Insurance, Tuition Reimbursement, and Employee Assistance Program.