Senior Director, Growth Marketing

San Francisco, CA (Hybrid)

$240K/yr – $333K/yrSenior Level15+ years expFull time

Posted 2 months ago

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Job Summary

Drive multi-channel growth and PLG-driven revenue for Checkr across Workforce and Mortgage.

  • Own online revenue strategy, forecast, and quarterly targets
  • Must-have: 15+ years in growth or performance marketing with B2B SaaS/PLG
  • Standout: Proven multi-channel leadership and corporate website growth

Job Description

Responsibilities
  • Serve as DRI for online revenue across Checkr Workforce and Checkr Mortgage — set the strategy, own the forecast, and deliver against quarterly revenue targets
  • Build and scale Checkr's paid media program (search, social, display, retargeting) and affiliate program; allocate investment across channels to optimize CAC and pipeline contribution
  • Own Checkr.com as a growth and conversion asset, leading a disciplined experimentation program across landing pages, pricing, and signup flows
  • Define and operate PLG lifecycle marketing for Checkr Workforce and Checkr Mortgage — onboarding, activation, and expansion — in close partnership with Product
  • Set Checkr's SEO and AEO strategy to grow organic traffic and ensure Checkr surfaces in AI-driven search results, featured snippets, and large language model outputs
  • Build, develop, and lead a high-performing growth team; partner across Product, RevOps, Finance, and Operations to align growth initiatives with company objectives
Requirements
  • 15+ years of growth or performance marketing experience
  • Proven track record of delivering revenue targets in B2B SaaS with a self-serve or PLG motion (required)
  • Deep multi-channel expertise across paid media, SEO/AEO, affiliate, and lifecycle marketing — able to set strategy and hold internal teams and external partners accountable on execution
  • Experience owning a corporate website as a growth asset, with fluency in experimentation, attribution modeling, and analytics tools (Salesforce, Google Analytics, Omni, or equivalent)
  • Excellent executive presence with the ability to translate complex data into clear narratives for senior stakeholders; experience in fintech, HR tech, or compliance is a plus
  • An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.
Preferred
  • Fintech, HR tech, or compliance domain experience
  • Experience owning a corporate website as a growth asset (optional)
Benefits
  • A fast-paced and collaborative environment
  • Learning and development allowance
  • Competitive cash and equity compensation, and opportunity for advancement
  • 100% medical, dental, and vision coverage
  • Up to $25K reimbursement for fertility, adoption, and parental planning services
  • Flexible PTO policy
  • Monthly wellness stipend
  • In-office perks are provided, such as lunch five times a week, a commuter stipend, and an abundance of snacks and beverages
  • A relocation stipend may be available for those willing to relocate to a Checkr hub location
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Checkr

Checkr, THE Nightlife Social Network.Checkr helps you plan your night out and when the evening is over, connects you with people that went to the same bars and nightclubs as you.Whether it’s reconnecting with a person you met, or someone you wish you had met, Checkr allows you to pick up from where you left off, or just say Hi!Discover bars and clubs, great drinks deals, and the best nightly hotspots. Checkr does the work so you can enjoy your night out, and the day after...

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