Responsibilities

• Build and Lead the Global Performance Marketing Accelerator
• Own the vision, mandate, and long-term roadmap for the Performance Marketing Accelerator as an enterprise capability that elevates marketing performance across the organization.
• Establish global standards and operating principles for experimentation, personalization, and performance optimization, ensuring consistency, rigor, and scalability across regions and teams.
• Govern the development and adoption of enterprise frameworks, playbooks, and enablement models that drive sustained capability uplift rather than one-off execution.
• Serve as a senior strategic advisor and thought partner to brand, demand generation, and digital leaders—shaping priorities, guiding investment decisions, and accelerating value realization.
• Marketing Technology Strategy & Integration
• Set the vision and strategic roadmap for the marketing technology ecosystem, ensuring it enables scalable growth, first-party audience activation, and measurable performance across channels.
• Provide executive leadership for cross functional alignment with IT and Data to establish an integrated, future ready architecture—governing unified customer profiles, identity resolution, and audience strategy at scale.
• Serve as the enterprise owner for CDP strategy and governance, ensuring adoption, interoperability, and long-term value realization across regions and business units.
• Capability Building & Organizational Upskilling

• Set the enterprise strategy for advancing AI enabled performance marketing maturity, ensuring the organization has the capabilities, talent, and operating models required to responsibly scale applied AI, automation, and advanced analytics to drive sustained long-term growth.
• Sponsor and govern innovation partnerships and proof of value initiatives, using targeted pilots to inform future state capability and platform decisions at scale.
• Lead global enablement and upskilling efforts that embed performance marketing disciplines, standards, and best practices across regions and teams.
• Operate effectively across diverse markets and cultures, fostering alignment, adoption, and shared accountability in a complex global environment.

Website Strategy

• Own the enterprise strategy for website performance ensuring the company’s digital ecosystem operates as a scalable growth and engagement engine.
• Set the vision and governance for end-to-end customer journey optimization in partnership with UX, DCX, Analytics, and regional marketing leadership.
• Establish the framework for personalization at scale, leveraging behavioral and first party data to drive differentiated experiences, improved conversion, and sustained demand generation.