Responsibilities

• Build and Lead the Global Performance Marketing Accelerator
• Own the vision, mandate, and long-term roadmap for the Performance Marketing Accelerator as an enterprise capability that elevates marketing performance across the organization.
• Establish global standards and operating principles for experimentation, personalization, and performance optimization, ensuring consistency, rigor, and scalability across regions and teams.
• Govern the development and adoption of enterprise frameworks, playbooks, and enablement models that drive sustained capability uplift rather than one-off execution.
• Serve as a senior strategic advisor and thought partner to brand, demand generation, and digital leaders—shaping priorities, guiding investment decisions, and accelerating value realization.
• Marketing Technology Strategy & Integration
• Set the vision and strategic roadmap for the marketing technology ecosystem, ensuring it enables scalable growth, first-party audience activation, and measurable performance across channels.
• Provide executive leadership for cross functional alignment with IT and Data to establish an integrated, future ready architecture—governing unified customer profiles, identity resolution, and audience strategy at scale.
• Serve as the enterprise owner for CDP strategy and governance, ensuring adoption, interoperability, and long-term value realization across regions and business units.
• Capability Building & Organizational Upskilling

Requirements

• Experience: 15+ years of experience in digital marketing, growth marketing, marketing operations, or marketing technology.
• Bachelor’s degree required, preferably in Business or Marketing. An MBA or advanced degree preferred
• Proven experience leading performance marketing capabilities or centers of excellence within complex global organizations.
• Strong experience designing and integrating modern marketing technology stacks.
• Experience implementing or scaling a Customer Data Platform (CDP).
• Experience leading website optimization and experimentation programs.

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off (PTO)
• And additional employee wellness programs