Senior Director, Franchise Media at Electronic Arts (EA) | Redwood City, CA | $216K/yr – $328K/yr

Electronic Arts (EA)

Senior Director, Franchise Media

Redwood City, CA (Hybrid)

$216K/yr – $328K/yrSenior Level15+ years expFull time

Posted 6 weeks ago

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Job Summary

Own a data driven media engine that ties brand and performance to EA’s franchise strategy, live service plans, and platform roadmaps while building a high performing, experimentation minded team.

Media Strategy & Investment: Own scalable, profitable Net Bookings growth across PC, console, and mobile.
GTM & Live Service: Align media targets with commercial and franchise goals via collaboration with Publishing and Studio leadership.
Data & Tech Roadmap: Prioritize infrastructure needed for future media capabilities and measurement.

Job Description

Media Strategy & Investment: Advance EA's media approach, delivering scalable and profitable Net Bookings growth.
GTM & Live Service Alignment: Partner with Publishing and Studio leadership on a performance-oriented investment strategy, aligning media targets to commercial and franchise objectives.
Data, Tech & Roadmap: Drive data and technology media roadmap to prioritize infrastructure required for media's future capabilities.
Team Leadership: Lead a team of performance oriented and data-driven media experts, specializing in demand generation and demand capture media across all gaming platforms.
Performance Culture: Champion performance culture, building in experimentation and agility into media's investment approach.
Advertising Partner Roadmaps: Change agent for advertising partner roadmaps to better meet business demands.

Electronic Arts (EA)

4.1 Glassdoor

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A team where creativity thrives, new perspectives are invited, and ideas matter. Regardless of your role, team, or location, this is a place where everyone makes play happen. Join us.

Founded in 2004

Redwood City, California, USA

36K employees (7,099 in marketing)

ea.com

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