Responsibilities

• Own the end-to-end field marketing and events strategy, plan, and calendar across all four business units, aligned to revenue targets and sales priorities.
• Lead events as pipeline-generating programs across industry conferences, executive roundtables, hosted events, and sponsorships, owning both strategy and execution from audience targeting and messaging through onsite experience and post-event conversion.
• Set the standard for how field programs are scoped, measured, and optimized, elevating the function from logistics coordination to strategic, revenue-accountable program leadership.
• Own field and events budgets, directing investment toward the highest-return programs and retiring those that do not drive pipeline or strategic engagement.
• Own the strategy for Inovalon's named-account ABM, defining target account tiers, 1:1 and 1:few program design, and the sales interlock for priority accounts.
• Direct the ABM execution team, maintaining a clear model in which this role owns ABM strategy and the sales relationship while the team runs day-to-day program execution.
• Partner with Product Marketing to source persona, positioning, value proposition, and competitive narrative as the strategic foundation for account programs.
• Define and hold the boundary between named-account ABM and broad-based demand programs owned by Growth Marketing to ensure clean targeting and attribution.
• Accountable for account penetration, engagement depth, and ABM-influenced pipeline within priority accounts.
• Own co-marketing strategy and execution with Inovalon's strategic technology partners, including Google, Snowflake, and AWS, building joint go-to-market plans that drive awareness, enablement, and pipeline.

Requirements

• 8+ years of B2B marketing experience with a strong focus on field marketing, events, and account-based marketing, including direct team leadership.
• Proven track record building and executing field and ABM programs that drive measurable pipeline and revenue impact.
• Experience owning co-marketing or alliance partnerships with strategic technology partners.
• Strong understanding of enterprise sales cycles, account-based marketing, and marketing attribution.
• Demonstrated ability to partner with and influence senior sales stakeholders, with strong executive presence.
• Analytical, data-driven approach to program design, measurement, and optimization.
• Strong writing and messaging judgment, with the ability to lead a team that produces its own program content.
• Experience directing cross-functional partners, including product marketing, demand generation, and content, as inputs to integrated programs.

Preferred

• Experience in healthcare technology, health data, or another regulated industry.
• Hands-on experience with ABM platforms (e.g., 6sense, Demandbase) and CRM / marketing automation (Salesforce, Marketo).
• Experience managing strategic alliance relationships with hyperscaler or cloud data partners.

Benefits

• Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage the demands of work and personal commitments. That’s why Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.