Senior Director, Experiential Producer

New York City, NY (On-site)

$80K/yr – $120K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale high impact experiential programs for top clients by turning cultural insight into measurable campaigns across live and digital channels.

  • Own end-to-end program lifecycle from concept to execution with strategy, creative, production, and partnerships oversight.
  • Lead senior stakeholder storytelling and cross-disciplinary collaboration to win organic growth and upsell opportunities.
  • Anchor programs in cultural insights, audience behavior, and KPI-driven measurement with robust post-program optimization.

Job Description

Responsibilities

  • Serve as a senior client lead, providing strategic guidance and thought leadership that strengthens client partnerships and drives long-term business growth
  • Translate client business objectives into innovative, culturally relevant brand experience strategies
  • Confidently present and sell ideas, navigating complex client organizations and influencing senior stakeholders
  • Lead the development of breakthrough experiential campaigns and integrated programs that connect with audiences across physical and digital touchpoints
  • Ensure all programs are grounded in cultural insights, audience behavior, and measurable KPIs
  • Elevate creative output by guiding teams from concept through execution, ensuring ideas translate into impactful real-world experiences
  • Oversee the full lifecycle of multiple client programs, ensuring flawless execution from concept to completion
  • Drive accountability for all deliverables, timelines, and quality standards across teams and partners
  • Establish and optimize processes that improve efficiency, scalability, and program effectiveness
  • Oversee sourcing, negotiation, and management of external vendors, production partners, and talent

Requirements

  • 7+ years of experience in experiential, event marketing, or integrated brand marketing, with significant leadership responsibility
  • Proven track record of leading large-scale, complex experiential programs and high-profile client relationships
  • Deep understanding of culture, entertainment, sports, and lifestyle trends—and how they inform consumer behavior
  • Strong business acumen with experience managing budgets, forecasting revenue, and driving profitability
  • Exceptional communication and presentation skills, with the ability to influence senior stakeholders
  • Strategic thinker with a strong creative sensibility and the ability to bring ideas to life
  • Demonstrated experience leading, mentoring, and scaling teams
  • Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
  • Bachelor’s degree in marketing, communications, advertising, or related field

Preferred

  • Demonstrated experience leading, mentoring, and scaling teams
  • Strong business acumen with experience managing budgets, forecasting revenue, and driving profitability

Benefits

  • DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
United Entertainment Group logo

United Entertainment Group

UEG is a global entertainment, sports and lifestyle agency. We create breakthrough marketing by leveraging the people, properties, and platforms that shape culture. UEG was built with Hollywood powerhouse United Talent Agency and the world’s largest communications firm Edelman. Our insights, ideas, intel and access give brands the leading edge and inspire multi-channel activations.

Founded in 2007
New York, New York, USA
169 employees (72 in marketing)

Traffic Signals

Monthly Visitors
4.3K
Traffic Source Mix
Search
25%
Direct
52.8%
Referral
6.1%
Social
14.6%
Paid
1.3%

Headcount Trend

Current headcount: ~169

Marketing Team

Marketing Team Size
62 (37% of company)

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