Responsibilities

• Develop the global partnership marketing strategy across experience categories
• Translate partnership agreements into integrated marketing platforms that drive brand equity, customer acquisition, engagement, and revenue
• Ensure we are delivering on our contractually obligated goals and revenue targets through LTO and seasonal campaigns
• Partner with the Global Partnerships team to define the long-term vision and annual roadmap for partnership activation across markets
• Identify white-space opportunities to elevate the company’s partnership ecosystem
• Set the creative strategy for all partnership campaigns globally, partnering with portfolio and brand marketing teams to integrate into a cohesive global campaign
• Define and lead the development of 360° activation plans inclusive of owned, earned, and paid channels
• Orchestrate integrated campaigns across brands, performance, CRM, digital and omnichannel channels
• Translate enterprise and regional priorities and insights into clear, actionable integrated marketing plans and briefs
• Manage the interagency briefing process across internal/external creative agencies, paid and owned media, PR, social, experiential

Requirements

• 12+ years of experience in integrated marketing, brand, or creative strategy for consumer-facing brands
• 4-year degree from an accredited university in Business Administration, Marketing & Communications, or related major
• Strong experience partnering with internal and external creative, editorial, partnership, marketing and omnichannel/media teams
• Experience leading global campaigns across multiple markets and regions
• Ability to translate media and channel strategy into effective creative direction
• Data-driven mindset with creative instincts
• Strong executive presence and ability to influence senior stakeholders
• Ability to influence across matrixed organizations

Preferred

• Global hospitality or travel industry experience
• Experience activating partnerships tied to major sporting events, music festivals, or cultural moments
• Subject matter expertise in Sports marketing
• Experience working across loyalty ecosystems
• MBA or advanced degree preferred

Benefits

• 401(k) plan
• Stock purchase plan
• Discounts at Marriott properties
• Commuter benefits
• Employee assistance plan
• Childcare discounts
• Medical, dental, vision insurance
• Health care flexible spending account
• Dependent care flexible spending account
• Life insurance