Responsibilities

• Own the high-level ecommerce growth strategy for 3-5 of high-growth DTC brands, from acquisition through retention.
• Build and continuously optimize full-funnel growth plans that connect paid media, onsite CRO, merchandising, pricing, promotions, and lifecycle marketing.
• Identify revenue unlocks via landing pages, subscription programs, bundles and upsells strategies, etc.
• Partner closely with channel teams to ensure acquisition strategy aligns with on-site experience, conversion rates, and downstream profitability.
• Diagnose funnel performance using GA4, Shopify, platform data, and internal dashboards — and turn insights into clear, prioritized actions.
• Work with channel leadership testing roadmaps across creative, landing pages, offers, and site UX to systematically improve CAC, CVR, AOV, and LTV.
• Partner with Lunar’s tech team to identify key opportunities to deploy Lunar’s proprietary tech solutions as a solution to performance challenges.
• Lead analytics, attribution, and performance measurement to connect marketing outcomes to business goals.
• Own performance insights and reporting frameworks that ensure data drives decision-making and strategic optimization.
• Maintain and refine internal dashboards for tracking creative effectiveness, strategic insights, and campaign performance.
• Develop agency-wide performance reports, highlighting industry trends and growth opportunities.
• Serve as the growth expert in client relationships, leading strategic conversations with founders, CMOs, and Heads of Growth.
• Push clients beyond surface-level optimizations by challenging assumptions and grounding decisions in data.
• Translate complex performance insights into clear narratives that drive confidence and buy-in.
• Set the bar for ecommerce strategy excellence across the agency, mentoring and leveling up Client Strategy and performance teams.