Responsibilities

• The Senior Director of Direct Marketing leads the strategy, execution, and optimization of multichannel direct response marketing efforts to drive significant growth in several key Museum programs.
• Over the next several years, the Museum is poised to dramatically increase its educational travel tours to WWII sites and launch the Sanderson Leadership Center with distinct leadership offerings designed for corporate, nonprofit, and student audiences.
• Reporting to the Vice President of Marketing & Communications, this position oversees marketing efforts for these two key areas of growth as well as for other critical initiatives such as conferences, symposia, and the Museum’s online graduate degree with Arizona State University.
• As an experienced direct response marketer and strategist, the Director implements marketing efforts designed to acquire new constituents; cultivate and retain existing participants; and ultimately increase revenue, audience engagement, and lifetime value through direct mail, digital and traditional advertising, and owned media strategies.
• In addition to working closely with the Associate Vice President for Marketing, Assistant Director of Travel Marketing, as well as Museum colleagues in travel, sales, and the Jenny Craig Institute for the Study of War and Democracy, the Director also collaborates with Institutional Advancement on marketing efforts for membership, mid-level giving (Patriots Circle), and other fundraising initiatives.
• This position works directly with the Museum’s existing direct response marketing partners, advertising agency, paid media outlets, and potentially new external vendors to leverage the Museum’s strong brand and build on its current direct response marketing efforts to successfully launch new programs, expand existing programs, and engage greater audiences.
• Campaign assignments may change in the future based on Museum goals, workload, or other factors.