Responsibilities

• Own the paid-media engine end-to-end: strategy, allocation, and optimization across Google Ads, Meta, TikTok, Pinterest, Snapchat, affiliate and display advertising — and hold every dollar accountable to a revenue outcome.
• Hit (and beat) strict CAC, ROAS, and revenue targets while protecting Brio’s brand equity and elevated voice.
• Lead internal team and/or external performance agencies on tactical execution, creative briefs, and bid strategy with weekly performance reviews and clear accountability.
• Develop and maintain relationships with key platform partners (Google/YouTube, Meta, TikTok, Pinterest, Snapchat, and affiliate networks) — unlocking betas, test budgets, and rep attention that competitors don’t get.
• Lead landing-page optimization, personalization, and A/B and multivariate testing programs focused on click-through, conversion rate, and revenue per session with a new test shipped every week.
• Partner with Engineering to ship site updates on fast timelines and with Creative to produce scroll-stopping, on-brand assets that actually convert.
• Build and maintain the digital-media budget aligned with company revenue targets; forecast spend, demand, and ROAS daily, weekly, monthly, quarterly, and annually.
• Develop the digital marketing roadmap: existing-channel optimization plus new-channel expansion, synced with merchandising moments, product launches, and filter-replacement lifecycle.
• Identify and launch new acquisition and retention initiatives as the channel mix evolves; move quickly from hypothesis to in-market test.
• Report holistically and at the campaign / publisher level on channel performance, CAC, LTV, and competitive benchmarks — with a weekly scorecard the business actually uses.

Requirements

• 10+ years in digital / performance / growth marketing, with 7+ in an eCommerce or omni-channel retail environment.
• Track record of leading a digital growth function through a revenue inflection — meaningful CAC reduction, ROAS lift, or scale-up milestone — in a fast-paced environment.
• Deep technical fluency across Paid Search, Paid Social, and CRM platforms — you can audit an ad account or agency deliverable and know immediately what’s working and what isn’t.
• Advanced analytical rigor: Google Analytics (GA4), attribution platforms, and data-visualization tools. Decisions are made on data, not guesses, and made within the day.
• Strong financial discipline — comfortable owning a multi-million-dollar budget, forecasting spend, and translating KPI movement into revenue impact.
• Proven cross-functional leadership with Technology, Creative, Merchandising, and Operations; known for shipping, not stalling.
• Excellent verbal and written communication; able to influence up, across, and down and drive decisions in rooms full of strong opinions.
• Advanced Microsoft Excel and PowerPoint skills; strong working knowledge of Google Workspace.
• Bachelor’s degree preferred, ideally in Marketing, Business, or a related field.

Preferred

• Prior Senior Director or Head-of role leading a digital growth P&L; built and scaled a team from small to 10+.
• Experience in a DTC home-goods, appliance, or subscription / replenishment business (filter-replacement, CPG recurring).
• Familiarity with Shopify, Klaviyo, and the modern DTC stack.
• Experience marketing a "premium mass" brand — you can drive urgency and conversion without compromising brand voice.
• Experience in a highly-matrixed, multi-channel retailer or with a distributed dealer

Benefits

• We believe in recognizing and rewarding our employees for a job well done.
• We offer growth potential for motivated individuals, competitive compensation, and a comprehensive benefits package, including:
• Medical, Dental, Vision, Life Insurance
• 401K Retirement Plan
• Paid Vacation Time
• Paid Holidays
• and More!