Responsibilities

• Develop and lead feature marketing roadmap for non-loan products.
• Act as product marketing lead for non-loan/engagement-driving features, tools, and services, including Home Hub, mobile app, Rezi AI Chat – and more in the pipeline.
• Develop and own value prop, messaging guidelines, targeting and segmentation to drive awareness, engagement, and usage or relevant features to the right audience at the right time.
• Develop and lead integrated, personalized messaging roadmap for reinforcement (supporting, secondary, omnibus) outside of core engagement marketing communications.
• Establish engagement value, usage benchmarks, and a measurement framework to set meaningful goals and understand impact.
• Continuously refine and optimize program through rigorous testing & experimentation.
• Lead omni-channel customer engagement marketing efforts across the business
• Lead omnichannel engagement marketing strategy across relevant audiences, with the goal of driving feature usage and brand love outside of and complementary to loan acquisition and retention efforts.
• Create personalized journeys to drive key feature usage, NPS, customer satisfaction, and other prioritized goals.
• Owned-Channel Strategy & Operations

Requirements

• 10+ years of progressive experience in lifecycle marketing, customer engagement, or related leadership roles, preferably within consumer financial services, fintech, or enterprise-level B2C/B2B environments.
• Proven track record of leading high-performing teams and delivering measurable impact across digital channels.
• Deep expertise in owned-channel strategy, lifecycle marketing, personalization, and experimentation.
• Strong understanding marketing technology and marketing analytics.
• Experience managing large-scale budgets, vendor relationships, and cross-functional initiatives.
• Bachelor’s degree required; advanced degree (MBA or related field) preferred.

Preferred

• Advanced degree (MBA or related field) preferred.

Benefits

• Medical, dental, and vision insurance
• Health Savings Account with employer contribution
• 401(k) Retirement plan with employer match
• Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
• Adoption Assistance
• Tuition & Certification reimbursement
• Employee Mortgage Loan Program
• The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
• Newrez NOW:
• Through Newrez NOW, our Corporate Social Responsibility program, you’ll have opportunities to give back, lead, and make a difference.